Tell the Story: What’s Special About YOUR Practice?

Tell the Story: What’s Special About YOUR Practice?

Think about your favorite businesses. Why do you patronize your favorite restaurant, coffee shop, healing arts practitioner? What makes them different from the competition down the street? You Are Special, Too If you can’t immediately say what makes you stand...
Target Your Marketing and Attract Ideal Clients

Target Your Marketing and Attract Ideal Clients

Ponder what kind of people inspire you. Think about the kind of clients you are drawn to working with. Those are the kind of people who are a natural fit for your skills, and who will benefit the most from your gifts. What is targeted marketing? Targeted marketing...
Half & Half: Writing for lefties and righties

Half & Half: Writing for lefties and righties

Last night we got to talking about the difficulty in A) balancing personality and professionalism in our websites’ text and B) balancing science and spirit while explaining our work to people. Oh. Yeah. That is a toughie. Potential clients either back away from...