Create Your Own Client Education Handouts

Create Your Own Client Education Handouts

Client education is a vital part of a successful practice. The most important thing you can do as a practitioner is help your clients understand the specific effects of your treatments, and you usually do that within or as part of the treatment. But where are your...
Another Business Myth: You Have to Sell Yourself

Another Business Myth: You Have to Sell Yourself

No, you do not have to be a salesperson. “Okay,” you say. “If it ain’t selling, what is it?” Especially in the wellness professions, the key to building a practice is being yourself. Five Ways to Grow by Being You Do the best work you can do. By you, we mean you, not...
Advertising — 4 Steps, 4 Options

Advertising — 4 Steps, 4 Options

Advertising is designed to capture attention, build name recognition, increase knowledge, and get people to act. Sounds good, right? All you do is pay somebody else to tell people to buy your services. But hold on for a minute. According to the book Advertising and...