Client Retention Video Tip

Client Retention Video Tip

I made this video about 3 years ago. It’s a bit silly and was fun to make, but it really makes a good point about how we look at client retention. I hope you enjoy. The Takeaway SUCCESSFUL OUTCOMES = CLIENT RETENTION Focus on helping clients, not keeping...
4 Reasons to Focus on Ideal Clients

4 Reasons to Focus on Ideal Clients

Marketing your practice to your Ideal Clients will save both your sanity and your tooth enamel. Here’s why: 1. Ideal Clients Save You Money You can spend $1000 on a postcard that might generate 10 responses. Or you can pay $100 to advertise in an event’s...
Use Gift Certificates to Grow

Use Gift Certificates to Grow

Julie Onofrio is a pro. She established her successful downtown Seattle practice way back in 1989. And for many years she’s been using her websites to help massage therapists learn how to follow in her footsteps. It’s been a while since Julie shared these...
Tell the Story: What’s Special About YOUR Practice?

Tell the Story: What’s Special About YOUR Practice?

Think about your favorite businesses. Why do you patronize your favorite restaurant, coffee shop, healing arts practitioner? What makes them different from the competition down the street? You Are Special, Too If you can’t immediately say what makes you stand...