The Classics Still Rock

Recently I went to hear a friend’s band (Episodes) play at a local bar. Their music is basically classic rock, indie and some folk rock. The music was great and everyone enjoyed it. The majority of the people in the room were friends of the band. After about an...

Presentations

A massage therapist wrote to me that she had sent letters to 40 chiropractors in her area and 2 of them want her to talk with them about working together. She wanted ideas on how to approach them. I suggested that she prepare for her meeting as an informal...

Marketing in Tough Economic Times

I’ve been asked by several people what they should do in these difficult economic times to stay afloat. First of all, if at all possible, don’t raise your rates. Also consider offering prepaid package discounts. Perhaps you can do a modified session at a...

An interview on YouTube

An unusual interview, an animation talk show, has us discussing Business Mastery, marketing with no money, and the value of knowing your target market. Fun!