4 Sizzling Samples of Holiday Promotionals

4 Sizzling Samples of Holiday Promotionals

Are you preparing to send seasonal messages in your mailings, emails, or on your website? Here are four ideas for promotional messages and actual samples you can use to get started. Support a cause. Roper Starch Worldwide found that 83% of US consumers have a more...
Holiday Promos For the Women in Your Practice

Holiday Promos For the Women in Your Practice

According to a recent AMTA survey, it’s still true that more women are getting massage than men. So if your practice is typical, you are probably speaking more often to women when you promote your services — and your gift certificates. Women, more than men, also tend...
Make Your Promotions Actually Work

Make Your Promotions Actually Work

Promotional specials can bring in new clients and get your established clients to schedule more frequently. But when you want to offer a special, where do you start? What is your goal? Your practice can only be as vital as your ability to reach out and clearly...
Half & Half: Writing for lefties and righties

Half & Half: Writing for lefties and righties

Last night we got to talking about the difficulty in A) balancing personality and professionalism in our websites’ text and B) balancing science and spirit while explaining our work to people. Oh. Yeah. That is a toughie. Potential clients either back away from...