Price Isn’t Everything

Price Isn’t Everything

Price isn’t everything—or is it? As ever, discounting massage to boost business is a hot topic. Even before the Groupon craze, to discount or not to discount was a controversial topic. Questions asked frequently in my business classes, “How much should I charge?...
Make Spa Nights Pay Off

Make Spa Nights Pay Off

[This blog article was originally published on the Natural Touch Marketing blog site in 2010. Since we get questions like this often, we are reposting it here for your benefit, and with permission.]   Why Make Massage Marketing Efforts if You Don’t Get...
Elevator Speeches: What Problem Do You Solve?

Elevator Speeches: What Problem Do You Solve?

We get asked a lot for examples of good elevator speeches. The following is a Natural Touch Marketing post from 2011 by Diana. I thought it would be fun to revisit the topic and generate some good examples here on our blog. Read and share…   The defining...
7 Insights to Increase Gift Certificate Sales

7 Insights to Increase Gift Certificate Sales

Don’t just promote your gift certificates during the holiday season; promote them all year. Let’s explore some innovative ways of marketing those people-pleasing gems. Use a business card to market gift certificates. Get a second version of your regular business card...