Give Clients Extra Value, Not Discounts

Give Clients Extra Value, Not Discounts

When your schedule is slow, the first thing you think of is giving a discount. While that makes a certain amount of sense, I’d like to argue that you should promote your services by adding value to a session rather than a discount. First off, you’ve set your fee for a...
Steps in Creating Your First Brochure

Steps in Creating Your First Brochure

To celebrate more than 3 decades of selling our first brochure, What is a Massage Like?, we want to share our thoughts on that sometimes-daunting task: getting your first brochure. A brochure is a vital marketing piece. When you are ready to invest in one, how do you...