21st Century Massage Marketing Makeovers

21st Century Massage Marketing Makeovers

I graduated from massage school in 1999, on the cusp of the explosion of the Internet. In my training, there was no mention of smart phones or social media. Yet these are the dominating forces of marketing now because that’s what consumers are using. In order to keep...
Building a Practice in a Hospital or University

Building a Practice in a Hospital or University

If you have your sights set on working in an institutional setting such as a hospital, university, or governmental setting, adjust your marketing efforts accordingly. Offer Free Demonstrations Some massage marketing strategies are the same no matter what type of...
7 Questions That Will Fill Your Practice

7 Questions That Will Fill Your Practice

As massage therapists, we are wired to ask questions about how people are feeling and how we can help. Since every client is different, it’s important that we find out how we can best meet their individual goals. These questions either directly fill in available time...