by Natural Touch Marketing | 22 Dec 2015
You know what concerns people at the winter holidays — stress and shopping. So you reach out to them with specials and gift certificate promotions, reminding them that you can help with real solutions. But what about the rest of the year? To keep it fresh, try...
by Sohnen-Moe Associates | 08 Dec 2015
The most common practice in the massage room is to direct the client to the massage room, leave, and come back when the client is on the table. Post massage, the same practice occurs in reverse. However, best practice is to assist the client on and off the table....
by Natural Touch Marketing | 20 Oct 2015
Last week I spoke with a charming new massage therapist. She was just about to sign a lease for her first studio when it was discovered the space next door was also to be leased to a massage therapist. Her husband, bless him, was all for finding another spot and/or...
by Deanna Sylvester | 13 Oct 2015
It’s sometimes hard to figure out whether an article you are reading is citing an actual research study, or whether it is just another story about what we think is happening. So much of what I learned in massage school years ago was based on what we think is...