Massage on TV

Last night I watched an episode of “The Good Wife.” The story line was about the process the law firm went through in determining whether they would represent a massage therapist who wanted to sue a Nobel Peace Prize winner for sexual assault. Does this sound at all...

Presentations

A massage therapist wrote to me that she had sent letters to 40 chiropractors in her area and 2 of them want her to talk with them about working together. She wanted ideas on how to approach them. I suggested that she prepare for her meeting as an informal...

Marketing in Tough Economic Times

I’ve been asked by several people what they should do in these difficult economic times to stay afloat. First of all, if at all possible, don’t raise your rates. Also consider offering prepaid package discounts. Perhaps you can do a modified session at a...