How to Get New Clients with On-Site Marketing

How to Get New Clients with On-Site Marketing

Many people are hesitant to try something new. So what do you do when you want to convince potential clients to give your work a try? Giving people samples is one strategy that has worked for many. Here are some tips on how to reach people with brief, inexpensive...
21st Century Massage Marketing Makeovers

21st Century Massage Marketing Makeovers

I graduated from massage school in 1999, on the cusp of the explosion of the Internet. In my training, there was no mention of smart phones or social media. Yet these are the dominating forces of marketing now because that’s what consumers are using. In order to keep...
Building a Practice in a Hospital or University

Building a Practice in a Hospital or University

If you have your sights set on working in an institutional setting such as a hospital, university, or governmental setting, adjust your marketing efforts accordingly. Offer Free Demonstrations Some massage marketing strategies are the same no matter what type of...