21st Century Massage Marketing Makeovers

21st Century Massage Marketing Makeovers

I graduated from massage school in 1999, on the cusp of the explosion of the Internet. In my training, there was no mention of smart phones or social media. Yet these are the dominating forces of marketing now because that’s what consumers are using. In order to keep...
Building a Practice in a Hospital or University

Building a Practice in a Hospital or University

If you have your sights set on working in an institutional setting such as a hospital, university, or governmental setting, adjust your marketing efforts accordingly. Offer Free Demonstrations Some massage marketing strategies are the same no matter what type of...
Continuing Your Treatment Planning Education

Continuing Your Treatment Planning Education

How did you learn treatment planning? Last week’s session in our SMA Teacher Webinar Series was a discussion on How to Teach Treatment Planning, with veteran educator and practitioner Julie Goodwin. As she shared the elements of treatment planning and how to fully...