Skip the Postage: 4 Other Ways to Use Postcards

Skip the Postage: 4 Other Ways to Use Postcards

The ultra-cool thing about an eye-popping postcard, whether received in the mail or in person, is that it makes a quick, flashy impact. If you keep your message brief, it can be taken in and digested before the postcard is put aside. But mail is expensive. Well,...
Your Good Points vs. Your Bad Points

Your Good Points vs. Your Bad Points

Dan at The Practitioner’s Journey writes, “I could describe our clinic this way: we’re the most expensive, we offer the most inconvenient hours, we have the worst parking. Every one of those is true. But I’m not going to focus on them. Why? Because faced...
Brochures: Getting into People’s Heads

Brochures: Getting into People’s Heads

Once you’ve got a good-looking business card that really represents your practice, what else can you do to reach potential clients? Not everyone uses brochures anymore. But think for a minute — people do still read things other than on the computer screen. Why...