Marketing with Postcards

Marketing with Postcards

“In my experience, one of the best ways to communicate marketing messages to your prospects and customers is through direct mail. There are a number of ways to use direct mail effectively, and postcards are right on top.” —Joe Garcia, marketing consultant and author...
Harness Public Relations to Build Your Business

Harness Public Relations to Build Your Business

Public relations (PR) is about generating goodwill toward your business. Because the foundation of your practice is building relationships with others based on care and trust, you generate goodwill everyday. If someone begins to take better care of themselves because...
The 13 Best Ways to Use Business Cards

The 13 Best Ways to Use Business Cards

A business card is still the most powerful business tool in which you can invest. How many other marketing tools are passed from hand to hand indefinitely, spreading your name and contact information throughout your community? Even if you work or want to work for...