Use Marketing Research to Build Your Practice

Use Marketing Research to Build Your Practice

If you followed the steps in our Research is Key to Successful Marketing blog, you probably came up with lots of ideas from your marketing research. If it’s been awhile, do that activity again and use your ideas to develop a marketing calendar that includes the...
Who Are You Talking To?

Who Are You Talking To?

If you want to send your marketing message to the right client, you need to know who you’re talking to. Even before you get started on any sort of postcard, email, letter, business card — any sort — you need to know who you’re talking to. Whenever we do...