A New Online Tool for Treatment Planning

A New Online Tool for Treatment Planning

I recently sat down with author (and good friend), Julie Goodwin, to find out about her newest project, TxPlanner.org: Mobile Pathology for Bodyworkers. What I thought was a simple app idea turned out to be much more. Background When Julie started this project, it was...
Research is Key to Successful Marketing

Research is Key to Successful Marketing

(Today’s blog is adapted by permission from two Natural Touch Marketing articles originally published in 2013.) To actually create a successful marketing strategy, you need to do some background research. Your research may produce many ideas, but don’t let it...
Exploring the Placebo Effect in the Therapeutic Relationship

Exploring the Placebo Effect in the Therapeutic Relationship

Ever heard someone say, “That’s just the placebo effect” and been confused? Me too, which is why I turned to Hope DeVall Morgan—licensed massage therapist, reiki master, yoga teacher, and continuing education provider—to discuss placebo effects and...
Best Research Resources for Massage Therapists

Best Research Resources for Massage Therapists

We often hear about the benefits of massage, but we less frequently hear about its limitations. We are also often told to beware of charlatans, without any explanation of what that means. Furthermore, regulatory bodies are charged with protecting the public, but what...