5 DIY Craft Projects for Massage Therapy Products

5 DIY Craft Projects for Massage Therapy Products

*****This post was updated 10/12/18. The original links to the massage oil holsters were lost, so they were replaced with new options.***** We know you guys are busy being independent massage therapists and you may not have time for time-intensive crafting. But, we...

How NOT to Sell Products

This week I spent the afternoon at a spa at the Omni Hotel in Atlanta. The first thing I noticed was the absence of a retail area. I later discovered this was due to the layout constrictions. The reception desk is about 10 feet in front of the main entrance As you...

Retail and Sampling

Recently I went to breakfast with a friend of mine. We hadn’t seen each other in a while and were busily catching up on all things personal and professional. I was sharing about how one of my big current projects is educating practitioners on incorporating product...

Expanding the Types of Products You Sell

In my last blog I talked about the importance of retailing and how sampling builds sales and customer satisfaction. Today I want to explore the types of products to sell. One of the major tenets of product sales is to sell items you directly use in your practice....