by Cath Cox | 21 Sep 2018 | Marketing, Practice Management, Sohnen-Moe Associates blogs
Even the busiest massage practices have unfilled appointments. Those openings may result from occasional short-notice cancellations or may be persistent at less popular times. If we’ve been consistently booked, these can be a pleasant respite to catch up on office...
by Cherie Sohnen-Moe | 12 Sep 2018 | Marketing, Retailing, Sohnen-Moe Associates blogs
Have you started thinking about the holidays yet? I know, summer is barely over, yet your clients are probably already making holiday plans and pondering about what creative, useful gifts they can get for their family and friends. This is a good time to set your...
by Cath Cox | 07 Sep 2018 | Practice Management, Sohnen-Moe Associates blogs
Time matters. It’s what gives structure to our daily lives. For most massage practitioners, it’s the way we sell our services. Our clients aren’t just paying for our skills; they’re paying for how much time those skills are applied. And for many of them, the time is...
by Deanna Sylvester | 27 Aug 2018 | Finances/Taxes, Marketing, Sohnen-Moe Associates blogs
I was talking with a practitioner the other day about fee structure. She told me that she has the same fee no matter if she spends 30 minutes or 2 hours with the client. Now, at first this sounded ridiculous to me, because of the whole fee-per-hands-on-minute thinking...
