Automation is Easy, Content is Hard

Automation is Easy, Content is Hard

If you read my last blog post, you found out that many of your communications with clients could be automated. And, if you took my word for it, you found out that the automation process is not that hard. The difficult part is actually creating the content for the...
Give Clients Extra Value, Not Discounts

Give Clients Extra Value, Not Discounts

When your schedule is slow, the first thing you think of is giving a discount. While that makes a certain amount of sense, I’d like to argue that you should promote your services by adding value to a session rather than a discount. First off, you’ve set your fee for a...
How to Invest Wisely in Your Practice

How to Invest Wisely in Your Practice

Spending money for your practice can be fun! It can also be stressful. As a business owner, I tend to be skeptical when it comes to new expenses because I feel I’ve wasted money in the past on continuing education courses I never used, advertising that didn’t bring in...