Marketing your practice can be frustrating at times. Most people struggle over what to call themselves. They want a title that expresses what they do, yet often find themselves limited in what they can say. Use terms the public can understand and avoid simply putting letters after your name. For example, instead of calling yourself Tracy Jones, LMT, say Tracy Jones, Licensed Massage Therapist. If you use letters in print (e.g., on a business card), also spell them out below the name.

You may want a separate business identity other than your name—particularly if you have multiple facets to your practice or are assembling a group practice. If so, avoid anything gimmicky or overused. I’ve seen way too many “Healing Hands,” Hands of Light,” and “We Knead You.”

Select a name that conveys the essence of your business in a manner that inspires people to find out more about your services. When you have selected a potential company name, say the name out loud several times to be sure it’s easy to pronounce and understand (unlike the name of my company: Sohnen-Moe Associates). Test the name out on your friends and potential clients. Also, make sure your business name doesn’t mean something derogatory in another language.

For more information on the importance of branding, please see my last post.

Ultimately, the majority of people are interested in what it is you can do for them, not what you call yourself. This is why it’s crucial to emphasize the benefits of working with you.

What are some of the massage business names that you really like and those you don’t like?