Client education is a vital part of a successful practice. The most important thing you can do as a practitioner is help your clients understand the specific effects of your treatments, and you usually do that within or as part of the treatment. But where are your clients getting their information about you, your practice, or touch therapy in general, when they are not in your office? Send them home with information they can refer to and pass on to their friends and family.
Create your own client education handouts.
Clients often ask (or want to ask but they are too shy) things like:
- What is therapeutic massage?
- What is deep tissue?
- What is bodywork?
- How does this therapy work for my specific condition?
- How often should I get a treatment?
- When should I not get a treatment?
- What should I wear?
- Is it normal to feel sore after a treatment?
- Should I talk during the treatment?
- Should I tip the therapist?
You have probably developed great verbal responses to these types of questions while building your practice and your rapport with clients. Unfortunately, many clients forget what you tell them before, during, and after their treatment. And worse, they paraphrase your answers to their friends and family (potential clients!), possibly giving incorrect or inaccurate information about your services. Why not send them home with a simple handout that includes your answers to these types of frequently asked questions?
“But I’m no graphic artist!”
User-friendly document editing and page layout software is abundant, and many come with visually pleasing templates that can be edited to include your own content. Document software such as Microsoft Word and Apple’s Pages have many templates to choose from, or you can start from scratch. If you have graphics experience and you want more flexibility for your designs, try a sophisticated page layout application like Adobe InDesign.
I vote for keeping your layout as simple as possible, and easy to read (e.g., never choose font sizes smaller than 12-point type). It doesn’t have to be fancy, just be sure you perform a spell-check! Misspellings and grammatical errors say as much about your business as the actual content. Most importantly, be sure to emphasize the questions and answers your new clients may wonder about, and your repeat clients will most likely want to share with others.
If you are not inclined to buy additional software and don’t want to spend a lot of time training, consider using some of the free online page creation tools that are available, such as Printable Flier Templates.
Where do I get the content?
For specific content unique to your practice, start taking notes. Write down questions you get over the phone, via email, or directly asked by your clients. Make a list of the most common questions and answer them yourself. If you write in your own voice, people will feel your authenticity and be more likely to book an appointment with you.
In addition to answering the questions above, and recording your practice’s own frequently asked questions, explore our packet of Client Education Handouts for Self-Care for more ideas to help your clients beyond the treatment room.
Other quick ideas to think about:
- Create a FAQ (Frequently Asked Questions) page on your website.
- Is the back of your business card blank? If so, make good use of that space with the answers to one or two of your most frequently asked questions.
Please share your own Client Education Handout ideas below in the comments.