Creative Marketing Ideas for Mother’s Day, Father’s Day, and Graduation

May and June are filled with celebrations! This is a great time to promote your practice – particularly in terms of gift certificates and product bundles.

Here are some promotional ideas to spark your creativity:

  • Promote Gift Certificate sales for all the moms, dads, and grads in your clients’ lives.
  • Create a Signature Treatment* with value-added services and products.
  • Assemble several Gift Baskets of varying dollar amounts.
  • Co-sponsor a package with another local business (e.g., restaurant, florist, golf course).
  • Host a special Pamper Your Mom event.
  • Host a Skin Care for Men workshop.
  • Assemble Stress Reduction and Self-Care Handouts for new graduates.

Promote your specials as early as possible. Post them on your website, send special e-blasts, hang posters in your office, mail postcards, and briefly mention your specials on your voicemail.

*For more ideas on Signature Treatments and Product Sales, see Retail Mastery.