May and June are filled with celebrations! This is a great time to promote your practice – particularly in terms of gift certificates and product bundles.
Here are some promotional ideas to spark your creativity:
- Promote Gift Certificate sales for all the moms, dads, and grads in your clients’ lives.
- Create a Signature Treatment* with value-added services and products.
- Assemble several Gift Baskets of varying dollar amounts.
- Co-sponsor a package with another local business (e.g., restaurant, florist, golf course).
- Host a special Pamper Your Mom event.
- Host a Skin Care for Men workshop.
- Assemble Stress Reduction and Self-Care Handouts for new graduates.
Promote your specials as early as possible. Post them on your website, send special e-blasts, hang posters in your office, mail postcards, and briefly mention your specials on your voicemail.
*For more ideas on Signature Treatments and Product Sales, see Retail Mastery.