Hello, Human Resource Directors? Hello? A brief attempt to market to businesses.

We got an email recently asking for suggestions on getting in to see human resource directors. So I thought I’d call a couple business HR directors in the area. I want to know what it would take for them to meet with a wellness practitioner.

How Hard Can It Be?

Shouldn’t be a problem, I thought. I’ve met these directors. I’m not asking them to hire or contract with anyone. I just want information. My parents knew their parents. We went to school together. We were in Girl Scouts together. They babysat me 35 years ago. This isn’t a daylong project, right? Well, three weeks and dozens of phone calls later, I am still waiting for an answer.

Another Tack

In an effort to get some sort of answer for the person who sent in the original question, I called around to places that already had massage therapists contracted. The common thread was that the Human Resource or Activities Directors knew the massage therapists socially or professionally.

The Activities Director for the adult care facility down the street invited her reflexologist to come do her work twice a week.

The State Tax Revenue office brought in a therapist who already had several of the employees as her clients. (I don’t know what the process was for this therapist to be contracted by the State; I’m still waiting on a call back.)

A therapist I ran into this weekend worked her way into a huge law office by turning as many of the employees as she could into clients. After a year, with the backing of her clients, she finally got in to talk to HR and ultimately was contracted for chair massage twice a month.

What I Would Try

I’m going to continue to pursue contacting Human Resource Directors as my goat has been got. But what I’m coming to believe is that getting contracted or hired by a big corporation can be a full time effort. And a matter of who you know. And being at the right place at the right time.

If I were committed to practicing massage therapy or bodywork within a specific business, I would observe standard practice by writing letters to and requesting appointments with HR directors. But my main focus would be on attracting the attention of the employees of that business. Flyers on windshields, sandwich boards, newsletters in the company break room, t-shirts, skywriting. Get their business. Then get your clients to go to bat for you with HR. Plan on it taking at least a year.

If I wanted to get my practice into any corporation or business, I would spend time at chambers of commerce meetings and at “leads” type groups. I would always, always, always have my current business card ready to hand out. I would develop and practice my Why Your Business Needs Me elevator speech.

Need Input

So that’s what I’ve got. What do you have to add? I can see how this could be an amazingly frustrating experience. We need to start exploring other ways to bring your services into businesses.