Practice-Building Blog

Target Your Marketing and Attract Ideal Clients

Ponder what kind of people inspire you. Think about the kind of clients you are drawn to working with. Those are the kind of people who are a natural fit for your skills, and who will benefit the most from your gifts. What is targeted marketing? Targeted marketing...

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Half & Half: Writing for lefties and righties

Last night we got to talking about the difficulty in A) balancing personality and professionalism in our websites' text and B) balancing science and spirit while explaining our work to people. Oh. Yeah. That is a toughie. Potential clients either back away from words...

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Using Healthcare Trends to Grow Your Practice

Unless you are new to this planet, you are aware of the opioid crisis and the attention it is getting (finally) in the mainstream media. In response, research on pain treatment alternatives is at an all-time high. “At this moment, many government entities, including...

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Accentuate the Positive

Eliminate the negative. So let me ask you: if you were really interested in, say, learning a new language and the first thing your language teacher said was, "This is going to be really hard and you're never going to be fluent, but you may be able to learn to...

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Word-Of-Mouth May Be the Only Marketing You Need

Most massage clients say they have recommended massage to another person. Wow. People do love what you do. And past ABMP surveys say nearly 40% of massage clients found their therapists via word-of-mouth recommendations. Apparently, word-of-mouth marketing is the...

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