Practice-Building Blog

How do you know when you need help?

Are you feeling a bit burned out these days? Are you working so much that you don’t have the energy to consider making changes to your practice? Maybe you would like to make more money, but work less? I often hear the advice, “it’s time to raise your rates.” And while...

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Use Gift Certificates to Grow

Julie Onofrio is a pro. She established her successful downtown Seattle practice way back in 1989. And for many years she's been using her websites to help massage therapists learn how to follow in her footsteps. It’s been a while since Julie shared these marketing...

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Tell the Story: What’s Special About YOUR Practice?

Think about your favorite businesses. Why do you patronize your favorite restaurant, coffee shop, healing arts practitioner? What makes them different from the competition down the street? You Are Special, Too If you can't immediately say what makes you stand out, ask...

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Reach New People: Compelling Reasons to Target Clients

Cherie Sohnen-Moe, author of Business Mastery recently wrote, "There are several marketing techniques that are highly effective in reaching most target markets. Public Speaking: Give presentations/demonstrations to groups where your target markets are likely to be...

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Build Your Independence Team

I’m sharing this practice-building video tip I made a couple of years ago, because it’s a good reminder, and because tomorrow is Independence Day. It may seem like an oxymoron, but you do need to build an “independence team.” Also, here’s a link to the article that I...

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