Are you feeling a bit burned out these days? Are you working so much that you don’t have the energy to consider making changes to your practice? Maybe you would like to make more money, but work less? I often hear the advice, “it’s time to raise your rates.” And while raising your rates might make you some more money, it’s not going to be the answer to working less or feeling less busy all the time. Instead (or in addition), maybe you need to think about getting yourself some help.
Here are some common signs that you may need help with your practice:
- Working too many hours, yet not having enough billable hours
- Developing the practice to where there’s too much work to do by yourself
- Outgrowing the physical space
- Needing additional skills to better serve your clientele
- Attempting to appeal to too many target markets
- Offering too wide a range of services
- Experiencing restlessness or vague dissatisfaction
- Being bored with the type of work you do or the clients you see
- Experiencing physical or emotional exhaustion on a frequent basis
If any of these signs apply to you, your business may be ready for transition, like it or not.
[For more on transitioning your business, see chapter 23 in the 5th edition of Business Mastery.]
So, you realize you need help, but what kind of help do you need?
Sit down and document how much time you spend doing the different aspects of your business.
How much time are you spending doing administrative work and marketing activities? Do you love those activities (or not)? Could that time be better spent in the treatment room? Or, are you spending all your time in the treatment room because you have so many clients that need to see you? Are you turning away new clients because your schedule is full?
These are some questions that will help you determine your needs. And you may want to start with a business coach or advisor, who can help you weed through all this information and help you take your next steps. Maybe even develop an advisory team of trusted individuals to bounce your ideas off.
Once you determine you need office help, or maybe you need an additional practitioner, you are going to need a hiring process. Include someone from your advisory team in this process, so you can have a second opinion on your final choices.
Steps of the Hiring Process
- Identify your needs.
- Write a clear job description.
- Recruit and advertise in appropriate media.
- Choose 3-5 applicants to interview.
- Involve other team members in the interview process (if applicable).
- Select the best candidate or continue the search until you find the right one.
[For more on people management, see chapter 22 in the 5th edition of Business Mastery.]
Once you have the right help in place, you will likely sense a big difference in those signs we listed above. When you begin to see those changes occur, you will have more space and energy to devote to the long-term health of your practice (and yourself!).
We wish you the best of success, whatever that looks like for you!