How One Massage Therapist Rocks on Pinterest (and how to copy her!)

pinterest chart-resized-600Pinterest is one of those new, shiny social media channels that everyone is telling you to get on, RIGHT NOW, but then if you’re like many of us, you click on and after a few seconds feelings of overwhelming sadness come over you. What is going on here? It feels like a foreign land, with strange rules, and what’s the point anyway? I have better things to do with my time. At least, that’s how I felt at first.

Wait just a second. Let’s remind ourselves again why social media is important for your massage therapy practice.

  1. It’s where everyone is hanging out, so you need to be where your target market is.
  2. Pinterest in particular is a great channel for MT’s because the statistics are in your favor: recent studies show that well-educated women with disposable income are more likely to use the site than any other demographic.
  3. While it is not as popular as Facebook, Pinterest is catching up with Twitter and is now the third most popular social media channel. It’s also a high user-engagement channel, as well.

We spoke to one massage therapists on Pinterest that is really rocking it out, Rebecca Swan Wellness.


rebecca swan wellness-resized-600

Rebecca Swan is a registered massage therapist in Alberta, Canada. Her bio page says that she pins massage, yoga, and generally healthy information on her boards. She has a delightful mix of pins that show off her individual style, like “Beauty is everywhere” and a Christmas board, as well as boards that focus on massage and wellness.

We had an opportunity to talk to Rebecca about her massage therapy practice and her Pinning habits. Enjoy the interview below!


Massamio: Welcome, Rebecca! Thanks for talking to us about some Pinteresting things.. Let’s get started. First, why did you start a Pinterest account?

Rebecca: Pinterest came onto my radar about 2 years ago. It was quiet, unheard of and I was curious. I had a personal account first, but I quickly saw the potential to get more information out to all of my patients. As my interest grew, Pinterest has been good about finding ways to integrate businesses into their model.


Massamio: What role does your Pinterest activity play in marketing your massage therapy practice?

Rebecca: Pinterest is my main form of social networking. It is quick, clean and easy. With one click I can feed it into my facebook and twitter accounts. The nice thing is it can drive business not only to my website, but it can also help me maintain acitivity on my other accounts. Brilliant. Plus it can often inspire me to find new topics for my blog.


Massamio: How much time do you spend on social media each week? Do you feel like it’s worth it for your business?


pinterestRebecca: I spend 5 to 10 minutes a day max on social networking. I feel it really shouldn’t take much more time than that to stay connected with other health care providers and patients alike. I love the ability to offer knowledge. Sharing it for educational purposes only leads to more new patients and stronger bonds with my existing ones. I almost always get questions or comments on the things I post. Plus, having like minded individuals that I “pin” from gives me strategic alliances for my patients. If I don’t have the answer, I bet I have a connection who does.


Massamio: What advice would you give other MT’s who are thinking about diving into Pinterest? 

Rebecca: My advice… Get pinning! Share your knowledge base too. The bigger your presence is on the internet, the more you assert yourself as mentor to teach others in and out of the business. Think about your audience. What can get them interested in your feed? What do you want to share? What are you passionate about? What inspires you? I have 60 boards on everything from how to live a clean life to pictures that inspire me. If you are loving the information you are sharing, it will show. People will quickly flock to see what you “pin”. I get comments almost daily.


Massamio: This has been great. Thanks so much for talking with us, Rebecca! Anything else you’d like to share about the topic?

Rebecca: I love Pinterest – I can spend hours adding things if I let myself, which can be a big procrastination spot. Set a timer and go. When the timer buzzes, then go onto the rest of your daily activities. Do it everyday and you will quickly see the fruits of your labour. The best part is, when you want to find that article you saw last week then you know exactly where to find it. Enjoy your “pinning”.

Are you on Pinterest? How do you use it to make potential clients aware of your practice? Let us know in the comments!


Comments from original Massamio post:

Hi,   Interesting article about using Pinterest for your business. In general I use Pinterest as a way to tell a visual story about the topics which are relevant for my business and which might be educational and inspirational for the customers. In sessions I use pictures, youtubes, blogs and so on found via Pinterest for educational, inspirational and motivational purpose.  I use Pinterest also to follow business owners located worldwide I feel they work on interesting material I get inspired by. I am based in Europe, The Netherlands and Pinterest is not that popular (yet) as it is in America or Canada. However, I find a lot of interesting & inspiring material from pinners located in America and Canada.   Step by step also Dutch people start to find my business via Pinterest I started with early this year. What they give as feedback is that they like the background ideas, vision and mission of my business represented via the board.    — Posted @ Wednesday, April 24, 2013 3:08 AM by Irma Buenk

I Love Pinterest ! I had not thought of applying it for my networking. I will give it a try. Thank you for the info. — Posted @ Monday, April 29, 2013 7:08 AM by Betsy

Irma & Betsy – thanks for sharing. It’s interesting to hear about how Pinterest is used in other countries. — Posted @ Thursday, May 02, 2013 6:21 PM by Benjamin McDonald

Rebecca didn’t say how much business it brings in. Do local people read the pins and then come in for massages? — Posted @ Tuesday, May 14, 2013 6:52 AM by Ruth Armstrong

Hi Ruth: It’s a great point you raise. Social networking through sites such as Pinterest may both directly and indirectly drum up business. Of course, “pinning” can be affiliate with other massage therapists; however, existing clients can learn from the content that is pinned just as pinning can be a promotional tool to attain new clients. — Posted @ Wednesday, May 15, 2013 2:38 PM by Naomi Oliviae

Great article. I provide business continuing education courses and this is definitely a topic that has come up quite a bit lately. Thank you for providing some insight in how to use Pinterest for marketing a massage practice. I’ll be sure to pass it along.   Stephan    — Posted @ Sunday, September 07, 2014 3:46 PM by Innovative CE