How Research Benefits Your Massage Therapy Practice

Are you using health and massage research to inform your clients and grow your massage therapy practice? Did you know that it can bring value to you as you work with clients? Naomi from Massamio walks us through the details. The transcript is included below for your convenience.

How are you using research to grow your massage therapy practice? Share more ideas in the comments!


Naomi Oliviae: Hi, there. I’m Naomi Oliviae, vice president of technology at Massamio and I’m here today to talk about how research benefits your massage therapy practice.

A lot of people think of the research that exists on massage therapy as being esoteric or technical. But there might be some benefits for the clients and for your practice, just being familiar with it and using it.

First point, humanistic marketing. Let’s say that an individual is suffering from something like anxiety or pain or stress and you say, “Hey, do you know there’s some research out there that shows massage therapy is helpful for a lot of people for treating that?” It’s an effective way to market and with totally humanistic motive.

Second point, information is power. What do I mean by that? It’s one thing to get a massage because you’re feeling stressed or you’re feeling pain or you feel anxious. [inaudible 01:17] to get a massage because you know that a lot of people actually can effectively manage their health, whatever conditions they may be, through massage. Let’s think about the placebo effect. Nobody knows what causes it, but there’s something that helps to know that you’re doing something that’s good for you that actually gives you this little extra boost that’s good for your health. Information is power.

Third thing, it’s a cost-effective form of health management. What do I mean by that? A lot of people, they don’t want to get a massage. It’s too expensive or they feel like they’re indulging themselves. They’re not necessarily thinking that, “Hey, I need a massage because it’s good for my health.” In the long run, it’s a cost-effective way to do it.

All right. Thanks so much for listening. I’ll see you next time.