Here’s how I think this advice applies to you specifically:
You are the one responsible for your success and happiness. All your questions and problems have already been asked or solved by someone out there. Open your eyes. Wedge-open your imagination. You will uncover the solution. All massage marketing “experts” (including Sohnen-Moe Associates) can give you are suggestions, examples, and maybe some sort of outline for keeping your business organized and ticking along. We can’t guarantee success; that’s your baby.
So here’s my challenge for you:
Take some time to look around your world. See who is doing a great job. Really think about what they are doing to be great. Is it attitude? Organization? Attention to detail? Can you see how their talent or approach can be adapted to your wellness practice?
Example? Sure… One of my favorite drive-through coffee stands has a sign right by the window saying “Take a sip before you drive off. We want to be sure your drink is just the way you like it.” Nice. Good idea. But they also went one step farther. There is a sign at the order speaker box that reads, “Hang tight. We’re making sure your drink is perfect.” This tells me that any brief slow-down is probably due to customer care and it gives me license to be sure my drink is perfect when it’s my turn.
How can you apply this great idea to your practice?
Put a sign on your front door, studio door, or in your waiting room encouraging immediate feedback on your work. (I know you ask for this already but sometimes reading it makes people feel like they have a right to communicate their comfort level rather than feeling like they are “complaining to their host.”) You could hand out a three to five question survey (“On a scale from painful to perfect, pressure during my session was …”) which your clients could put in a “ballot box” to protect their anonymity.
Thoughts? Please share!
[This blog article was originally published on the Natural Touch Marketing blog site. We are reposting it here for your benefit, and with permission.]