Marketing in Tough Economic Times

I’ve been asked by several people what they should do in these difficult economic times to stay afloat. First of all, if at all possible, don’t raise your rates. Also consider offering prepaid package discounts. Perhaps you can do a modified session at a lesser price.

Although we need to take into consideration people’s concerns and fears about money, we certainly don’t need to buy into that mindset. If you have set wellness goals with your clients and have a treatment plan in place, the majority of your clients will continue at their previous pace.

I also suggest you take the exceptions on a case by case basis. For instance, let’s say you have been working with a client twice a month for the past two years. That client gets laid off. You can decide if you want to defer payment for a limited time so the client can continue to receive sessions until s/he gets a new job. Granted, it would be difficult to make this offer to a lot of people.

Flexibility, compassion and a sense of humor are the keys to getting through these economic times.