Massage the Message: Putting the Media to Good Use

According to, “…good health is now as important to some consumers as having the biggest, newest or shiniest status symbols, and growing numbers of consumers will expect health products and services to prevent misery if not improve their quality of life.”

Are you ready to help get the word out that massage is one of the best ways to “prevent misery?” For many people, it’s a chunk of change to get a massage, and most of the time, they are paying out of pocket for it. That said, massage is incredibly well-loved by the initiated — even for people with modest incomes.

Send a Press Release

Ultimately, it will always be up to practitioners like you to enlighten more people about the wonders of bodywork. For some time, practitioners who market their practices have been sending out press releases to local media including newspapers, magazines, and TV and radio stations. Even if you were to send a press release infrequently, a basic story once in a while about the benefits of massage and your particular services can really boost awareness in your community. What’s more, most media outlets are online now. So when a reporter follows through on your press release, a story will likely provide links to your website — making it easy for interested people to find you. If a reporter interviews you, talk about the benefits of the kind of work you do as well as your particular business.

Currently, people are looking for ways to stay more relaxed and happy in a complex and sensory-overloaded world. For a relatively small effort, you can demonstrate how bodywork promises that and even more.