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12-Dec-2017Today is a great day!
10-Dec-2017 Human Rights Day
21-Dec-2017 Winter Solstice
   
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Web Conference Series for TeachersThe Web Conference Series for Teachers presentations are scheduled and ready for your registration. View the topics and dates.

* The Ethics of Touch, 2nd ed

Nov 2013: We are pleased to announce the Second edition of The Ethics of Touch is available for immediate delivery!

Visit The Ethics of Touch website for details on the many changes and improvements made for this edition.

The Ethics of Touch book is a groundbreaking work on ethics directly addressing the difficult and confusing dilemmas confronting touch therapy practitioners. It is written to guide, support and inspire both students and seasoned practitioners.

* Business Mastery, 4th edThe Business Mastery book has its own website! There you find extensive additional material for each chapter, numerous links for further information on topics covered in each chapter, a free downloadable workbook, and forms and charts from the book available in several document formats.
* Retail MasteryInterested in adding retail sales into your practice? Get on the B.U.S by visiting Retail Mastery for skills and information you can appropriately and profitably incorporate retail sales into your practice.

28-Nov-2017

June 13 - 17, 2018: Cherie Sohnen-Moe and Lynda Solien-Wolfe present a 3 hour class on Retail Mastery, the art of incorporating product sales into your business. At the FSMATA National Massage Convention and Trade Show in Orlando, FL.

FSMTA National Massage Convention and Trade Show

2-Oct-2017

Retail Mastery

Retail Mastery is available now in ebook format. Product sales are a great diversification method. Retail Mastery provides the information you need to successfully incorporate product sales into your practice.

First Edition Details

20-Jun-2016

The Ethics of Touch, 2nd ed., is recommended by Ethics and Boundaries Assessment Services (EBAS), LLC on their Resource List as a preparation guide for their Ethics and Boundaries Essay Examination.

14-Apr-2016

The Teacher's Library materials for the fifth edition of Business Mastery are complete and available to qualified teachers. The teaching materials include:

  • A teacher's manual with lesson plan builders, handout masters, and “How to Teach Business” article
  • A set of presentation slides for each chapter
  • A Test Bank
15-Mar-2016 ET2

We are pleased to announce that the The fifth edition of Business Mastery is available now. It has been extensively reorganized and updated with several new chapters; there are now 31 chapters.

Fifth Edition Details

12-Mar-2016 ET2

Join us for our free qurterly web conferences for schools and teachers. Each quarter we address a different topic on How To Teach Ethics, Communication, and Business.

While we have some information prepared, our emphasis is on addressing the needs of the actual conference participants. We provide a forum for discussion, where questions are answered and best practices are shared. You are welcome to attend as many of these as you like.

Visit the conference page for more information and dates.

Register for a Web Conference!

15-Oct-2015 ET2

Join us for our free monthly web conferences for schools and teachers. Each month we address a different topic on How To Teach Ethics, Communication, and Business.

While we have some information prepared, our emphasis is on addressing the needs of the actual conference participants. We provide a forum for discussion, where questions are answered and best practices are shared. You are welcome to attend as many of these as you like.

Back to Basics: A Discussion on Teaching Methodology

  1. November 17th at 8:00pm ET
  2. November 19th at 11:00am ET

Register for a Web Conference!

17-Jun-2015 A new article by Cherie Sohnen-Moe:
Massage Therapist vs. Myth - What You Might Believe About Retail Is Not True
1-Jun-2015 A new article by Cherie Sohnen-Moe:
How can I connect with local massage colleagues, to benefit all our businesses? - Collaboration is key to a thriving, fulfilling, long-term career.
17-Mar-2015

Download the Student Success Guide, updated for 2015. The complete checklist includes segments on:

  1. Self Analysis and Information Gathering
  2. Career Analysis and Budgeting
  3. Marketing Analysis and Employment Kit
  4. Making Choices and Focus
  5. Business Planning and Marketing
  6. Communications and Implementation

And a new “After Graduation Checklist” to complete while waiting for your license.

17-Jan-2015

We are pleased to announce Sohnen-Moe Associates is now offering the Marketing Brochures for Client Education created by Natural Touch Marketing. We have added these products to our online store.

Educate your clients about a variety of products, modalities and specialties available with your practice. These elegantly written and illustrated brochures have extensive information on a large number of subjects such as:

  • Aromatherapy
  • Reflexology
  • Stress Management
  • Chair Massage
  • Fibromyalgia
5-Jan-2015 Marketing Communications

Announcing the “Marketing Communications for Massage Therapists Kit.”

Take care of business with these professionally written examples of emails, letters, announcements, and press releases that accommodate your needs. We make it easier to promote and market your practice, so you can spend more time doing what you love.

Download $10.00

26-Nov-2014

We are proud to announce that many of Natural Touch Marketing products are now available through our store.

In November 2014 we have introduced the Holiday Gift Certificates and associated Web Banners. Over the next several months we will add the remainder of the Gift Certificates, the Brochures, and Post Cards.

17-Oct-2014 Business Mastery

The eBook (digital) version of Business Mastery, 4th Ed., is available. The digital edition offers enhanced interactivity by providing links from the Table of Contents, the “Finger Pointers,” Endnotes, and Index.

11-Sep-2014

Marketing Mastery Webinars

Join us on Sep 24, 2014 for an exciting, 6-part webinar series where you make a quantitative shift in your relationship to your business! Achieving success in the business world while staying true to the principles of integrity and service to others need not be a contradiction in terms. The Marketing Mastery Webinar Series provides you with the tools to create a fulfilling, thriving business and KEEP it successful.

Presented by Cherie Sohnen-Moe.

Earns 6 CEs. $25 per webinar, or $99 for all 6 webinars. Each webinar starts at 8pm ET / 5pm PT.

  1. Connecting with the Right Clients: Target Marketing
  2. Maximize Marketing through Innovation
  3. Build Referrals by Generating Buzz!
  4. Present Yourself Powerfully
  5. Building Lasting Client Relationships: The Cornerstone of a Successful Practice
  6. Retail Mastery—Profit with Products
4-Sep-2014 ET2 The eBook (digital) version of The Ethics of Touch, 2nd Ed., is available. The digital edition offers enhanced interactivity by providing links from the Table of Contents, the “Finger Pointers,” Glossary, Endnotes, and Index.
4-Aug-2014 PYP The presentation kit, Present Yourself Powerfully, has been significantly revised and updated. The kit is designed to take away the hassles of public speaking, and as a way to dissipate fear by replacing it with a toolbox of ideas, techniques and reproducible materials.
31-Mar-2014 ET2 BM4 Business Mastery and The Ethics of Touch are reference texts for the FSMTB’s MBLEx (listed on the top 12 reference texts), and the NCBTMB’s NCETM (top 24 references).

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