by Natural Touch Marketing | 14 Aug 2017
The Story We moved a gun safe last weekend. Don’t ask. It’s like a weekend sport out here. As usual, this odd chore got me thinking about you and how you market your practice. There are several ways to go about moving a 1200 pound box. I am firmly in the...
by Natural Touch Marketing | 07 Aug 2017
We got an email recently asking for suggestions on getting in to see human resource directors. So I thought I’d call a couple business HR directors in the area. I want to know what it would take for them to meet with a wellness practitioner. How Hard Can It Be?...
by Deanna Sylvester | 05 Jun 2017
Many hands-on practitioners shudder at the thought of using technology in our practices. Personal connection is our comfort zone, and spending the time to learn and apply computerized marketing or management tools is just not high on our list of fun things to do....
by Natural Touch Marketing | 09 May 2017
Many people are hesitant to try something new. So what do you do when you want to convince potential clients to give your work a try? Giving people samples is one strategy that has worked for many. Here are some tips on how to reach people with brief, inexpensive...
by Sohnen-Moe Associates | 21 Mar 2017
I graduated from massage school in 1999, on the cusp of the explosion of the Internet. In my training, there was no mention of smart phones or social media. Yet these are the dominating forces of marketing now because that’s what consumers are using. In order to keep...
by Natural Touch Marketing | 13 Feb 2017
Today let’s look at four key marketing concepts and what they mean. Let me just say this is NOT an academic exercise. The point of this post is to make each of the following strategies work for you. You’re offering something special, something much different...
by Natural Touch Marketing | 31 Jan 2017
Regardless of the state of the economy, or your schedule book, you need to continue marketing. If you stop promoting your practice, there’s a good chance you’ll shoot yourself in the foot. First, you gotta focus You have to focus — or target — your marketing efforts....
by Deanna Sylvester | 07 Dec 2016
Do you feel the clock running down? Our staff sat down and came up with some get-them-out-quick ideas for promoting your holiday gift certificates and services at the last minute. The Quick Even if you only have a few minutes, there are still effective ways to promote...
by Natural Touch Marketing | 24 Oct 2016
We hear from many of you who operate your practice within a chiropractic office, medical practice, salon, or in some other business. Even if you are simply renting space from someone else, shared operations can be a wonderful opportunity for building your business. It...
by Deanna Sylvester | 16 Aug 2016
Marketing your practice may seem, at times, like you are running around in circles. Doing the same things, over and over again. But running around in circles isn’t necessarily a bad thing (Olympians win medals when they run fast enough!), as long as you keep running....
