Is Marketing Automation for Me and My Practice?

Is Marketing Automation for Me and My Practice?

Many hands-on practitioners shudder at the thought of using technology in our practices. Personal connection is our comfort zone, and spending the time to learn and apply computerized marketing or management tools is just not high on our list of fun things to do....
How to Get New Clients with On-Site Marketing

How to Get New Clients with On-Site Marketing

Many people are hesitant to try something new. So what do you do when you want to convince potential clients to give your work a try? Giving people samples is one strategy that has worked for many. Here are some tips on how to reach people with brief, inexpensive...
21st Century Massage Marketing Makeovers

21st Century Massage Marketing Makeovers

I graduated from massage school in 1999, on the cusp of the explosion of the Internet. In my training, there was no mention of smart phones or social media. Yet these are the dominating forces of marketing now because that’s what consumers are using. In order to keep...
The Big Four Marketing Strategies

The Big Four Marketing Strategies

Today let’s look at four key marketing concepts and what they mean. Let me just say this is NOT an academic exercise. The point of this post is to make each of the following strategies work for you. You’re offering something special, something much different...
7 Last-Minute Marketing Strategies for the Holidays

7 Last-Minute Marketing Strategies for the Holidays

Do you feel the clock running down? Our staff sat down and came up with some get-them-out-quick ideas for promoting your holiday gift certificates and services at the last minute. The Quick Even if you only have a few minutes, there are still effective ways to promote...
Marketing Massage Within Another Business

Marketing Massage Within Another Business

We hear from many of you who operate your practice within a chiropractic office, medical practice, salon, or in some other business. Even if you are simply renting space from someone else, shared operations can be a wonderful opportunity for building your business. It...
Marketing in Circles

Marketing in Circles

Marketing your practice may seem, at times, like you are running around in circles. Doing the same things, over and over again. But running around in circles isn’t necessarily a bad thing (Olympians win medals when they run fast enough!), as long as you keep running....