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Contact: Andrea Connelly
Phone: 520.743.3936
Email: andrea@sohnen-moe.com

NEWS RELEASE - FOR IMMEDIATE RELEASE

Business Mastery, 5th edition

(Tucson, AZ) - We are proud to announce the immediate availability of the fifth edition of Business Mastery in both print and ebook formats.

What’s New?

  • Exploring Career Paths: A new section that consolidates the infomation on work setting and practice environment discussions.
  • Retail Management: A new chapter (21) that guides practitioners to properly support their clients’ wellbeing with product sales.
  • People Management: A new chapter (22) for those who want to grow their business by having employees.
  • Marketing Mastery: Specific marketing topics reorganized into 7 chapters, including an Online Presence chapter (27) that explores the latest regarding online marketing.
  • Transitioning: A new section with advice on retiring, selling, or closing a practice.
  • Glossary: Definitions of key terms.

Other significant changes are:

  • New and revised content, organized into 31 chapters
  • General refresh, with updated Web links throughout
  • Each chapter begines with a list of Topics and Key Terms
  • Two-color printing
  • Additional scenarios
  • Additional charts, tables, and figures

For more information and sample chapters, visit the Business Mastery site.

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Sohnen-Moe Associates Now Hosting Natural Touch Marketing Resources

(Tucson, AZ) - Natural Touch Marketing, a well-known marketing resource for touch practitioners, closed its doors June 2014 when the owners retired. Over the years, Natural Touch Marketing created hundreds of excellent Client Education Brochures, Gift Certificates, Website Banners, Post Cards, Community Outreach Kits, and many other promotional materials. Thousands of therapists have used to these items to develop successful practices. In an effort to continue that mission, and due to the numerous ongoing requests from customers, Sohnen-Moe Associates is making many of their products available online. Gift Certificates, Web Banners, and Client Education Brochures are currently available and more products will be added in the coming months.

“Although we do not have the capacity for inventory items, we will make all the promotional materials available for download in our online store,” says Sohnen-Moe Associates COO, Deanna Sylvester. “Customers can purchase the download once, and print as many as they want in their own home or office.” Practitioners can also submit the file to VistaPrint or similar online printing service, or take it to a local printer, if they want that added professional look. Some of the products can also be used digitally on websites, newsletters, or email blasts.

In addition to their promotional products, Natural Touch Marketing had a very active blog called “Marketing Matters.” Sohnen-Moe Associates (SMA) has been integrating that content into the SMA blog. Many of the articles have already been published and can be identified by the Natural Touch Marketing original blogs search tag.

These marketing materials, promotional items, and articles, as well as many other practice building and professional development resources, can be found on the Sohnen-Moe Associates website

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SMA has acquired Natural Touch Marketing resources

(Tucson, AZ) - We are proud to announce that many of Natural Touch Marketing products will continue to be available through our store. Although Natural Touch Marketing closed its doors in June 2014, they have graciously provided us with their most beloved products.

In November 2014 we have made available the Holiday Gift Certificates and associated Web Banners. In the next several months we will have online the remainder of the Gift Certificates, the Brochures, and Post Cards.

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Sohnen-Moe Associates, Inc is now Hosting Massamio Resources

Massamio, an online directory and information source for massage therapists, closed its doors in June 2014.

(Tucson, AZ) - Massamio built an online directory of over 1300 independent therapists, with thousands more visiting the Massamio website every day for access to free downloadable resources and blog content to use in their practices and share with their colleagues. These blogs and resources included practice building advice, marketing ideas, client education tools, eBooks, and office form templates like the popular Client Intake Form (downloaded hundreds of times per month).

The Massamio website was scheduled to go down at the end of September. Sohnen-Moe Associates did not want practitioners and educators to lose access to these valuable resources for professional development. So, with less than one month, the Sohnen-Moe Associates team (SMA) rallied to transfer over 100 blogs to the SMA Blog site, move the general massage information pages to be accessed through the SMA Blog site, and create new webpages to allow access to these 14 individual downloadable resources:

  1. Business Plan Toolkit for Independent Massage Therapists
  2. Branding Your Practice: A Guide for Massage Therapists
  3. The Massage Therapist’s Guide to All Things Google
  4. Invoice and Receipt Template for Massage Therapists
  5. “Should I Get a Massage Today?” Poster
  6. Medical Release Form and Insurance Pre-Approval Form for Massage Therapists
  7. To BILL or not to BILL? A Free Beginner’s Guide to Insurance Billing for Massage Therapists
  8. Self Care Exercises for Massage Therapists
  9. Social Media Worksheets
  10. SOAP Notes Template for Massage Therapists
  11. A Massage Therapist’s Guide to Essential Oils
  12. The Independent Massage Therapist Client Intake Form
  13. The Massage Therapist’s Ultimate Guide to Social Media
  14. Reflexology Chart for Massage Therapists

An additional 16-part online marketing video course created by Massamio will be made accessible through the SMA Teacher’s Library in the coming months, free to schools that use Business Mastery, a Sohnen-Moe Associates publication. All of the Massamio content blogs and resources, as well as countless other practice building and professional development resources, can now be found on the Sohnen-Moe Associates website.

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The Ethics of Touch, 2nd Ed., eBook Announcement

The digital edition of The Ethics of Touch, written by Ben Benjamin, Ph.D., and Cherie Sohnen-Moe, is now available!

(Tucson, AZ) - We are pleased to announce the immediate availability of the eBook (digital) version of The Ethics of Touch, 2nd Ed. The digital edition offers enhanced interactivity by providing links from the Table of Contents, the “Finger Pointers,” Glossary, Endnotes, and Index.

The Ethics of Touch book (ISBN 978-1-882908-43-1) supports hands-on professionals in expanding their knowledge about the field of ethics, to better manage boundaries, and to run ethical practices. The first edition sold more than 81,000 copies. Visit our website for detailed information, and PDFs of the Table of Contents and First Chapter.

In this comprehensive work on ethics, Ben Benjamin and Cherie Sohnen-Moe directly address the difficult, confusing, and seldom discussed dilemmas confronting touch therapy practitioners. By honestly describing the issues, identifying clear principles, naming specific resources, and using stories straight from the treatment room, they have written a book to guide, support, and inspire students’as well as seasoned practitioners.

Throughout this book you’ll find thought-provoking examples, models, points to ponder, practical applications, and activities that make this information personally relevant. With love and respect for the field and for clients everywhere, Dr. Benjamin and Ms. Sohnen-Moe articulate high expectations and outline practical steps to meet them. This book belongs in the office of every somatic practitioner and in the classrooms of every professional training school.

Sohnen-Moe Associates, Inc. (SMA) publishes practice management books. We also provide full-service coaching and training. SMA assists people in clarifying and achieving their personal and professional goals.

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Present Yourself Powerfully Announcement

(Tucson, AZ) - We are pleased to announce the immediate availability of the revised and updated Present Yourself Powerfully presentation kit.

Present Yourself Powerfully is an interactive kit designed to enhance your public speaking skills. The kit makes it easy for practitioners to give talks, workshops, and demonstrations, by providing plenty of practical advice for both new and experienced presenters. The kit includes two scripted presentations complete with handout masters you can print, copy, and distribute to your audiences.

Sohnen-Moe Associates, Inc. (SMA) publishes practice management books. We also provide full-service coaching and training. SMA assists people in clarifying and achieving their personal and professional goals.

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The Ethics of Touch 2nd Edition Announcement

The second edition of The Ethics of Touch, written by Ben Benjamin, Ph.D., and Cherie Sohnen-Moe, is now available!

(Tucson, AZ) - The Ethics of Touch book (ISBN 978-1-882908-42-4) supports hands-on professionals in expanding their knowledge about the field of ethics, to better manage boundaries, and to run ethical practices. The first edition sold more than 81,000 copies. Visit our website for detailed information, and PDFs of the Table of Contents and First Chapter.

In this comprehensive work on ethics, Ben Benjamin and Cherie Sohnen-Moe directly address the difficult, confusing, and seldom discussed dilemmas confronting touch therapy practitioners. By honestly describing the issues, identifying clear principles, naming specific resources, and using stories straight from the treatment room, they have written a book to guide, support, and inspire students’as well as seasoned practitioners.

Throughout this book you’ll find thought-provoking examples, models, points to ponder, practical applications, and activities that make this information personally relevant. With love and respect for the field and for clients everywhere, Dr. Benjamin and Ms. Sohnen-Moe articulate high expectations and outline practical steps to meet them. This book belongs in the office of every somatic practitioner and in the classrooms of every professional training school.

Sohnen-Moe Associates, Inc. (SMA) publishes practice management books. We also provide full-service coaching and training. SMA assists people in clarifying and achieving their personal and professional goals.

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AfMTE Alliance For Massage Therapy Education Presents National Massage Teacher Standards for Public Review and Comment

The Alliance for Massage Therapy Education has completed the formative work on the Core Competencies for Massage Therapy Teachers, and is pleased to present a final draft of the document to the massage therapy profession for review and comment.

The development of this document represents Phase One of the Alliance's National Teacher Education Standards Project (tesp). This is beginning of a long-term effort to create a culture of teaching excellence in our field. To that end, the competencies in this draft document are presented in a set of ten standards, each of which describe the knowledge, skills and attitudes which form the basis for effective and successful teaching.

Results from a 2010 national survey by the Alliance showed overwhelming support for this massage project. A common consensus was that improving the quality of massage education should lead to an improvement in the quality of massages performed on the public. Ensuring that teachers are not only content experts, but also trained educators is the main goal of the teacher standards in the Core Competencies.

Over the past two years, the Alliance’s Teacher Standards Committee has worked diligently to research competences as defined in other realms of education — and to delineate standards that are relevant to the unique nature of massage therapy education. These will apply to teachers across the spectrum from entry-level programs to continuing education and advanced training.

Attendees at the Alliance’s 2011 and 2012 Annual Conferences have played an integral role in this process. Through dedicated feedback sessions, massage school directors, teachers, CE providers and representatives of the primary stakeholder organizations in our field provided valuable input on the initial versions of the competencies. We also sent a preliminary draft to our members for comment. This feedback was utilized by the committee in development of the final draft presented here.

Following a public comment period of 60 days, the committee will review all feedback submitted and will make any needed revisions to bring the Core Competencies document to completion.

The Alliance now invites individuals, schools and organizations to review the final draft of the Core Competencies for Massage Therapy Teachers and to provide feedback using this convenient online survey form.

The comment period is open until November 15, 2012.

The members of the Teacher Standards Committee are: Rebecca Blessing (chair), Debra Curties, Stan Dawson (liaison to the Board of Directors), Holly Foster, Sandy Fritz, Sandy Grover Mason, Gloria Lawrence, Mable Sharp, Dawn Saunders, Cherie Sohnen-Moe, and Lucas R. Zarlengo. This group of education professionals has brought a deep well of experience and a diverse range of perspectives to this vitally important process.

The Alliance is also compiling a list of teacher education resources that teachers and administrators can immediately utilize.

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Business Mastery's 20th Anniversary Post-Party Announcement

Tucson Publisher Holds Local Appreciation Event

Community Wellness Practitioners Join for an Evening of Inspiration

(TUCSON, AZ) - September 2008 marked the 20th Anniversary of the first printing of Business Mastery. Sohnen-Moe Associates, Inc., commemorated the book's milestone the entire month of September with commemorative items for schools that require the book as a text, national online drawings and other promotions. To give back to the local healing arts community, a celebration was held in Tucson, Arizona. Between the party and the online drawing, more than 40 sponsors gave away over 200 fantastic prizes, valued at more than $14,000.00.

The local celebration brought together over 120 Southern Arizona practitioners, colleagues, school representatives, students, and people from the local business community. Among those in attendance was: Holly Baker, Tucson editor and publisher of Natural Awakenings magazine; representatives from local wellness schools, such as the Cortiva Institute, Pima Community College, Pima Medical Institute, and Providence Institute; and dignitaries, such as Bonnie Prudden.

Everyone enjoyed the goodie bags and the plethora of raffle prizes throughout the evening. Attendees also experienced relaxing mini-health treatments ranging from massage and acupuncture, to reflexology. A heartfelt cake-cutting ceremony with Cherie Sohnen-Moe, author and publisher, wrapped up the event.

"It seems like almost yesterday when I wrote the first edition and now with the fourth edition, it's just night and day" said a jubilant Cherie Sohnen-Moe.. "People keep telling me they couldn't have imagined it being better, but it is!"

Business Mastery, now in its fourth edition has served as a trusted guide for people seeking to live out their career dreams, particularly those in the wellness field. The premier book that began with 250 original copies has blossomed to over 310,000 copies in print of all the editions combined. The 480-page fourth edition was published in January 2008 and has 50,000 copies in print with an accompanying website featuring resources, links and downloadable forms at BusinessMastery.us. It is used in 1300+ schools internationally and is a required text in 600+ schools.

Business Mastery is a premier book in the wellness field, with more than 310,000 in print of all the editions combined. It is used in 1,300+ schools internationally and is a required text in 600+ schools. It is filled with resources to help readers stay balanced, increase their client base, get organized, clearly define goals, and, most importantly, keep doing what they're passionate about while creating an excellent income stream. Developing business savvy is key to success-whether working for someone else or being self-employed. Whichever path is chosen, readers can count on Business Mastery to help make their dreams a reality.

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Business Mastery's 20th Anniversary Local Pre-Party Announcement

BUSINESS MASTERY CELEBRATES 20th ANNIVERSARY

(TUCSON, AZ) - This September marks the 20th anniversary of the first printing of Business Mastery. We plan to celebrate the whole month of September. Visit www.sohnen-moe.com for details about our prize drawings and special events.

We originally printed 250 copies of the 140-page book, and put them in silk-screened binders with tabs. In 1989, we printed the first perfectbound edition (210 pages). The second edition was published in 1991 and the third edition in 1997. The fourth edition was published in January 2008. It is now 480 pages and we have a website www.BusinessMastery.us to accompany the book with resources, links and downloadable forms.

Business Mastery is a premier book in the wellness field, with more than 300,000 copies in print of all the editions combined. It is used in 1,300+ schools internationally and is a required text in 600+ schools. We support the schools with extensive teaching resources: lesson plan builders (goals, objectives, activities), test questions, and 600+ PowerPointr slides.

For the past two decades, Business Mastery has served as a trusted guide for people seeking to live their career dreams. It is specifically designed to support readers on their journey to a fulfilling and financially rewarding career. In the pages of this innovative, time-tested book, readers will find everything needed to launch and effectively manage a thriving practice. It also includes practical tools and tips for how to market one's skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits.

The fourth edition is completely updated and includes new information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. It also includes valuable insights into how a strong brand image and Internet marketing can boost business growth.

Business Mastery is filled with resources to help readers stay balanced, increase their client base, get organized, clearly define goals, and, most importantly, keep doing what they're passionate about while creating an excellent income stream. Developing business savvy is key to success-whether working for someone else or being self-employed. Whichever path is chosen, readers can count on Business Mastery to help make their dreams a reality.

Please contact us if you would like to interview the author, Cherie Sohnen-Moe, or review Business Mastery.

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Business Mastery's 20th Anniversary Pre-Party Announcement

Premier Textbook Celebrates 20 Years in the Wellness Industry

Sohnen-Moe Associates Holds Local and Nationwide Appreciation Event

(TUCSON, AZ) - September, 2008 marks the 20th anniversary of the first printing of Business Mastery. To say thank you for helping make this book the premier business book in the wellness industry, Sohnen-Moe Associates is celebrating now through the entire month of September with national online drawings and a local anniversary party.

The national celebration via www.sohnen-moe.com features fabulous online prize drawings and promotions for wellness schools, teachers and practitioners. The publisher will wrap up the month-long celebration with a local anniversary party for practitioners September 27, 2008 in Tucson, Arizona. Practitioners will have a chance to network and mingle with friends and enjoy door prizes, various wellness modality demonstrations, mini health treatments and prize drawings. A cake-cutting ceremony and retrospective with the author and publisher, Cherie Sohnen-Moe will highlight the evening.

Business MasteryIt is our way of saying thank you and acknowledging the strides made in the wellness field over the past 20 years,Business Mastery said Cherie Sohnen-Moe.

The book began with 250 original printed copies of a 140-page book, in silk-screened binders. In 1989, the first perfectbound edition (210 pages) was printed. The second edition was published in 1991 and the third edition in 1997. The fourth edition, recently published in January 2008, now has 480 pages and a new website at www.BusinessMastery.us filled with resources, links and downloadable forms.

For more details about our prize drawings and party on September 27, 2008, visit www.sohnen-moe.com and look for the Business Mastery Anniversary icon. Please contact us if you would like to interview the author, Cherie Sohnen-Moe, or review Business Mastery.

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Business Mastery's 20th Anniversary Announcement

BUSINESS MASTERY CELEBRATES 20th ANNIVERSARY

(TUCSON, AZ) - This September marks the 20th anniversary of the first printing of Business Mastery. We plan to celebrate the whole month of September. Visit www.sohnen-moe.com for details about our prize drawings and special events.

We originally printed 250 copies of the 140-page book, and put them in silk-screened binders with tabs. In 1989, we printed the first perfectbound edition (210 pages). The second edition was published in 1991 and the third edition in 1997. The fourth edition was published in January 2008. It is now 480 pages and we have a website www.BusinessMastery.us to accompany the book with resources, links and downloadable forms.

Business Mastery is a premier book in the wellness field, with more than 300,000 copies in print of all the editions combined. It is used in 1,300+ schools internationally and is a required text in 600+ schools. We support the schools with extensive teaching resources: lesson plan builders (goals, objectives, activities), test questions, and 600+ PowerPointr slides.

For the past two decades, Business Mastery has served as a trusted guide for people seeking to live their career dreams. It is specifically designed to support readers on their journey to a fulfilling and financially rewarding career. In the pages of this innovative, time-tested book, readers will find everything needed to launch and effectively manage a thriving practice. It also includes practical tools and tips for how to market one's skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits.

The fourth edition is completely updated and includes new information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. It also includes valuable insights into how a strong brand image and Internet marketing can boost business growth.

Business Mastery is filled with resources to help readers stay balanced, increase their client base, get organized, clearly define goals, and, most importantly, keep doing what they're passionate about while creating an excellent income stream. Developing business savvy is key to success-whether working for someone else or being self-employed. Whichever path is chosen, readers can count on Business Mastery to help make their dreams a reality.

Please contact us if you would like to interview the author, Cherie Sohnen-Moe, or review Business Mastery.

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Business Mastery's 4th Edition Announcement

4th EDITION OF BUSINESS MASTERY NOW AVAILABLE

The Business-Savvy Textbook Gets a Makeover and a New Website

(TUCSON, AZ) - For the past two decades, Business Mastery has served as a trusted guide for people seeking to live their career dreams. It is specifically designed to support readers on their journey to a fulfilling and financially rewarding career. In the pages of this innovative, time-tested book, readers will find everything needed to launch and effectively manage a thriving practice. It also includes practical tools and tips for how to market one's skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits.

The fourth edition is completely updated and includes new information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. It also includes valuable insights into how a strong brand image and Internet marketing can boost business growth.

Business Mastery is filled with resources to help readers stay balanced, increase their client base, get organized, clearly define goals, and, most importantly, keep doing what they're passionate about while creating an excellent income stream. Developing business savvy is key to success-whether working for someone else or being self-employed. Whichever path is chosen, readers can count on Business Mastery to help make their dreams a reality.

You can find valuable bonus material on the Business Mastery website www.BusinessMastery.us, such as an online workbook, lists of resource books, website links, forms and information on select topics. To make it easy to find these extra resources, each chapter of the book has a corresponding section on the website.

Please contact us if you would like to interview the author, Cherie Sohnen-Moe, or review Business Mastery.

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