Log in to:

Products by SMA

Marketing Communications for Massage Therapists - Table of Contents

Types of Letters

Announcements

  • Award received
  • Fee increase
  • Grand opening
  • Hours change
  • Moving Notification
  • New location
  • New name
  • New services
  • New therapist
  • Open house
  • Seminar

Cooperative Marketing: Same Service, Same Market

  • Acupuncture: approach media or do newsletter
  • Myotherapy: mailing to health care providers
  • On-site: team up to pitch businesses
  • On-site: work together at mall
  • Polarity therapy: share booth
  • Prenatal massage: combine marketing
  • Shiatsu: psychotherapist mailing for open house
  • Sports massage: join sports massage team
  • TragerWork®: joint presentation

Cooperative Marketing: Same Service, Different Market

  • All bodyworkers in town - form a response team
  • Craniosacral: health practitioners/entrepreneurs - direct mail, flyer, or presentation
  • Deep tissue: people in recovery/athletes - newsletter
  • Hellerworkers: psychologists/massage therapists - share a booth at conference
  • On-site massage: airport/newspaper staff - team up services
  • Polarity therapy: new-agers/parishioners - write articles
  • Reflexology: elderly/actors - place newspaper ad
  • Reflexology: firefighters/athletes - brochure
  • Shiatsu practitioners: create a television ad

Cooperative Marketing: Different Service, Same Market

  • Body care shop/massage therapist: product exposure at convention
  • Bookstore/stress management expert/massage therapist: workshop
  • Espresso bar/massage therapist: on-site sessions
  • Florist/massage therapist: Mother's Day promo
  • Golf club/massage therapist: foot massage
  • Golf club/massage therapist: sign-up bonus
  • Golf course/massage therapist: tourney prize
  • Gym/massage therapist: new member discount
  • Health club/massage therapist: initiation bonus
  • Health club/massage therapist: newsletter article
  • Reflexologist/craniosacral therapist: lead share
  • Restaurant/massage therapist: coupon
  • Shoe store/reflexologist: foot care afternoon
  • Sporting goods store/shiatsu: presentation
  • Table manufacturer/massage clinic: mailing list for open house invitations
  • Travel agent/massage therapist: promo

Finances

  • Check not signed
  • Dunning letter: payment due (mail check)
  • Dunning letter: payment due (online CC payment)
  • Dunning letter: overdue payment (mail check)
  • Dunning letter: overdue payment (online CC payment)
  • Dunning letter: still overdue payment
  • Dunning letter: way overdue payment
  • Dunning letter: legal action pending
  • Payment reminder
  • Returned check
  • Returned check: another approach
  • Returned check: yet another approach
  • Underpayment

Follow-Up

  • Annual update to prospective company
  • Complimentary demonstration, follow-up for subsequent business
  • Congratulations to raffle winner
  • Corporate follow-up
  • Corporate rejection
  • Corporate rejection offer of free demonstration
  • Expo: To person met there
  • Expo: Thanks for stopping at booth
  • Followup on first appointment
  • Initial follow-up to health care executive
  • On-site as incentive for company's charity drive
  • Survey results
  • Thanks for support in survey
  • Trade show
  • Welcome to this office

General Correspondence

  • Anniversary
  • Apology for rudeness
  • Apology for abbreviated session
  • Apology for scheduling error
  • Apology for massage therapist no-show
  • Appreciation Day
  • Barter
  • Confirm meeting
  • Congratulations to fellow therapist
  • Copyright Permission
  • Dress code memo
  • Encourage employee apprecition day
  • Hotel marketing
  • Inviations to convention
  • Limited partnership proposal
  • Missed appointment letter 1
  • Missed appointment letter 2
  • Missed appointments (two)
  • New staff member
  • Referrals 1, Referral connection
  • Referrals 2, Referral request
  • Service organization presentation proposal
  • Welcome to town

Employment

  • Accepting a job
  • Asking for prospective contractor's references
  • Asking for someone's resume
  • Asking information of a reference
  • Recruiting therapists
  • Reference Request
  • Résumé Cover Letter: Clinic
  • Résumé Cover Letter: Cruise line
  • Résumé Cover Letter: Doctor
  • Résumé Cover Letter: Musician
  • Résumé Cover Letter: Salon
  • Résumé Cover Letter: Salon, recommended
  • Résumé Cover Letter: Spa/Resort

Media

  • Interview: Print
  • Interview: Radio
  • Interview: Television
  • Press Release: Award announcement
  • Press Release: Business opening
  • Press Release: Change of address
  • Press Release: Community service event
  • Press Release: Free workshop
  • Press Release: Open house
  • Press Release: Special new service

Thank-you Letters

  • Anniversary announcement and thanks
  • Award
  • Endorsement
  • Referring a friend
  • Referring your sister
  • Support

Primary Care Correspondence

  • Encourage referrals: from therapist's D.O.
  • Encourage referrals: N.D. already working with hypnotherapist
  • Encourage referrals: sports
  • Encourage referrals: prenatal
  • Encourage referrals: general
  • Encourage referrals: D.C. already recommends massage
  • Follow-up: previous patient progress notes
  • Follow-up to doctor who sent patients
  • Hospital-based massage
  • Introduction letter: patient in common
  • Introduction letter: potential employment
  • Introduction letter: networking
  • Introduction letter: mutual referrals
  • Introduction letter: referral network
  • Introduction letter: mutual referrals, recommended
  • Meeting follow-up
  • Network with doctor through church bulletin
  • New patient referral follow-up
  • Progress report 1
  • Progress report 2
  • Referring client to physician
  • Requesting referral from new physician
  • Response to TV commercial
  • Seminar invitation
  • Thank you for referral

Contact Us | Privacy Policy

Copyright © 2001-2017 Sohnen-Moe Associates, Inc.

Last updated: July 2, 2015
Processing time: 0.001 seconds