Products

Books

Books that support practitioners in having fulfilling, rewarding, profitable careers. Scroll down to find what fits your needs.

Business Mastery, 5th Edition

Since 1988, Business Mastery has served as a trusted guide for people seeking to live their career dreams. It’s specifically designed to support you on your individual journey to a fulfilling and financially rewarding career. In the pages of this time-tested book, you will find everything needed to launch and effectively manage a thriving practice, or successfully work for a company. You will also find practical, innovative tools and tips on how to market your skills, work smarter, develop alliances through networking, fine-tune your communications skills, increase profits, and create a dynamic online presence.

The 5th edition is fully revised and updated throughout, with new information for today’s somatic practitioner.

The Ethics of Touch, 3rd Edition

In this definitive work on ethics, Ben Benjamin and Cherie Sohnen-Moe directly address the difficult, confusing, and seldom-discussed-but-often-troubling dilemmas confronting touch therapy practitioners. By honestly describing the issues, identifying clear principles, naming specific resources, and using stories straight from the treatment room, they have written a book to guide, support and inspire both students and seasoned practitioners. Reflective exercises and questions allow you to personalize each chapter. With love and respect for the field and for clients everywhere, Dr. Benjamin and Ms. Sohnen-Moe articulate high expectations and outline practical steps to meet them.

This book belongs in the office of every somatic practitioner. Practitioners with a clear understanding of ethical behavior and professional communication skills are the ones who create and build successful practices.

Retail Mastery

Product sales are a great diversification method; the profits from the sales add an additional income stream that can defray overhead expenses. It is hazardous—physically, emotionally, and financially—to rely on your hands-on work as the sole source of your livelihood, particularly if your work requires intensity.

Learn how to:

  • Boost your bottom line
  • Extend your session benefits
  • Address your own sales reluctance
  • Avoid ethical scope-of-practice concerns
  • Choose appropriate products
  • Manage your retail finances wisely
  • Sell products creatively
  • Display products effectively

Product sales adds value to your sessions, extends the benefits to the client’s home, and increases your bottom line. Product sales is a natural extension of the standard of care and healing already associated with wellness practitioners. You already have a relationship with your clients; retailing is simply another avenue of supporting your clients in their wellness.

Clients like to get products from you and appreciate the convenience of purchasing from you. They most likely get more education, service, and support with the products they buy from you than those they buy from a retail store or online. You save them time when they don’t have to make a special trip to buy an item, spend hours researching online, or wait days or weeks for it to be delivered. Most clients would rather purchase products directly from you (their trusted practitioner) than from an impersonal company.