Resources for Educators
Since 1988, Business Mastery has served as a trusted guide for people seeking to live their career dreams. It’s specifically designed to support students and practitioners on their individual journeys to fulfilling and financially rewarding careers. In the pages of this time-tested book, they will find everything needed to launch and effectively manage a thriving practice, or successfully work for a company. They will also find practical, innovative tools and tips on how to market their skills, work smarter, develop alliances through networking, fine-tune their communications skills, increase profits, and create a dynamic online presence.
Business Mastery is the premier book in this field, used in more than 1,000 schools internationally. The fifth edition is fully revised and updated throughout, with new information for today’s somatic practitioner.
Table of Contents
- Getting Started
- Life Planning
- Success Strategies
- Boost Career Longevity
- Conscious Practice
- Therapeutic Communications
- Career Tracks
- An Insider’s Look at Spa and Salon Settings
- An Insider’s Look at Primary Healthcare Settings
- An Insider’s Look at Group Practice Settings
- An Insider’s Look at Private Practice Settings
- Employment Fundamentals
- The Employment Kit
- Terms of Employment
- Business Start-Up
- Location, Location, Location
- Create a Dynamic Business Plan
- Practice Management
- Financial Management
- Retail Management
- People Management
- Transitioning Your Business
- Marketing Fundamentals
- Promotions and Community Relations
- Marketing Materials
- Online Presence
- Print and Broadcast Advertising
- Client Retention
- Marketing in Action
The Ethics of Touch
In this definitive work on ethics, Ben Benjamin and Cherie Sohnen-Moe directly address the difficult, confusing, and seldom-discussed-but-often-troubling dilemmas confronting touch therapy practitioners. By honestly describing the issues, identifying clear principles, naming specific resources, and using stories straight from the treatment room, they have written a book to guide, support and inspire both students and seasoned practitioners. Reflective exercises and questions allow the reader to personalize each chapter. With love and respect for the field and for clients everywhere, Dr. Benjamin and Ms. Sohnen-Moe articulate high expectations and outline practical steps to meet them.
This book belongs in the office of every somatic practitioner and in the classrooms of every professional training school. Practitioners with a clear understanding of ethical behavior and professional communication skills are the ones who create and build successful practices.
In the more than 10 years since the first edition of The Ethics of Touch was published, we have heard from employers and practitioners alike that there is still an increasing need, inside the treatment room and out, for these essential tools. As the hands-on professions continue to evolve, we have collected more relevant information to share with beginners and seasoned practitioners. This second edition is the product of those collections and provides the essential tools practitioners need.
Table of Contents
- Dual and Sequential Relationships
Dynamics of Effective Communication
- Communication Techniques and Strategies
- Sex, Touch, and Intimacy
- The Team Approach
- Working with Trauma Survivors
Massage and bodywork programs, please note: Business Mastery and The Ethics of Touch are used as reference texts for the MBLEx. More than 30% of the MBLEx focuses on the Guidelines for Professional Practice, and the Ethics, Boundaries, Laws and Regulations categories. If your students need to take this licensing exam, our textbooks are immediately valuable resources.