Resources for Educators



Business Mastery

Since 1988, Business Mastery has served as a trusted guide for people seeking to live their career dreams. It’s specifically designed to support students and practitioners on their individual journeys to fulfilling and financially rewarding careers. In the pages of this time-tested book, they will find everything needed to launch and effectively manage a thriving practice, or successfully work for a company. They will also find practical, innovative tools and tips on how to market their skills, work smarter, develop alliances through networking, fine-tune their communications skills, increase profits, and create a dynamic online presence.

The fifth edition is fully revised and updated throughout, with new information for today’s somatic practitioner.

Table of Contents

  1. Getting Started
  2. Life Planning
  3. Success Strategies
  4. Boost Career Longevity
  5. Conscious Practice
  6. Therapeutic Communications
  7. Career Tracks
  8. An Insider’s Look at Spa and Salon Settings
  9. An Insider’s Look at Primary Healthcare Settings
  10. An Insider’s Look at Group Practice Settings
  11. An Insider’s Look at Private Practice Settings
  12. Employment Fundamentals
  13. The Employment Kit
  14. Terms of Employment
  15. Business Start-Up
  16. Location, Location, Location
  17. Create a Dynamic Business Plan
  18. Office Management
  19. Practice Management
  20. Financial Management
  21. Retail Management
  22. People Management
  23. Transitioning Your Business
  24. Marketing Fundamentals
  25. Promotions and Community Relations
  26. Marketing Materials
  27. Online Presence
  28. Print and Broadcast Advertising
  29. Publicity
  30. Client Retention
  31. Marketing in Action

The Ethics of Touch

In this definitive work on ethics, Ben Benjamin and Cherie Sohnen-Moe directly address the difficult, confusing, and seldom-discussed-but-often-troubling dilemmas confronting touch therapy practitioners. By honestly describing the issues, identifying clear principles, naming specific resources, and using stories straight from the treatment room, they have written a book to guide, support and inspire both students and seasoned practitioners. Reflective exercises and questions allow the reader to personalize each chapter. With love and respect for the field and for clients everywhere, Dr. Benjamin and Ms. Sohnen-Moe articulate high expectations and outline practical steps to meet them.

This book belongs in the office of every somatic practitioner and in the classrooms of every professional training school. Practitioners with a clear understanding of ethical behavior and professional communication skills are the ones who create and build successful practices.

Table of Contents

  1. Ethical Foundations
  2. Boundaries
  3. Dual and Sequential Relationships
  4. Dynamics of Effective Communication
  5. Communication Techniques and Strategies
  6. Sex, Touch, and Intimacy
  7. Practice Management
  8. The Team Approach
  9. Business Ethics
  10. Support Systems
  11. Trauma and Touch Therapy

Massage and bodywork programs, please note: Business Mastery and The Ethics of Touch are used as reference texts for the MBLEx. More than 30% of the MBLEx focuses on the Guidelines for Professional Practice, and the Ethics, Boundaries, Laws and Regulations categories. If your students need to take this licensing exam, our textbooks are immediately valuable resources.