Here is an excerpt from a presentation I gave at the AMTA 2009 National Convention, Sep 26 2009.
A résumé is a tool with one specific goal: to inspire an potential employer to interview you. A résumé that clearly highlights your professional training and experience, and conveys an understanding of an employer’s mission, is the one most likely to lead to an interview.
To create an effective résumé you need to learn about the company’s history, its mission, needs, and problems. Determine the ways in which your skills and experience can contribute to the company’s success and emphasize these points in the résumé as well as the cover letter. Finally, find the name and title of the person in charge of hiring (which is not always the personnel administrator), and send the résumé to that person.