First there was Black Friday, then Cyber Monday. This year (2011), November 27th is the first ever Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday is a national movement to drive shoppers to local merchants across the U.S.
More than a dozen advocacy, public and private organizations have already joined American Express OPEN, the company’s small business unit, in declaring the Saturday after Thanksgiving as Small Business Saturday.
According to the Small Business Administration (SBA), small businesses employ half of all private sector employees, represent 99.7% of all employer firms, and for every year over the last decade, 60%-80% of new jobs were generated by small businesses.
Civic Economics states that on the average, for every $100 spent at local small businesses, $68 returns to the community.
Join the movement and spread the word! If you “Like” the page then American Express will donate a dollar (up to 1 million dollars!) to Girls Inc. to empower them to become entrepreneurs of tomorrow. Also Amex card members can register on the FaceBook page or by clicking here to get a $25 statement credit if they use their Amex card to shop at a local business on Saturday the 17th.
Originally published in WIBB (Massage Today‘s Women In Business Blog).