[Image courtesy of aopsan at FreeDigitalPhotos.net.]

[Image courtesy of aopsan at FreeDigitalPhotos.net.]

Summer is here, and your business may be perking along. On the other hand, your schedule may be sluggish due to your massage clients being on vacation or busy with family activities. But even if business is lagging, you can make the best of your down time. Renew your energy by doing the seasonal things you love best. And consider getting some or all of your continuing education, learning or mastering skills that can really help your clients and your practice.

In-class, Online, or Video

Take advantage of in-class or online courses this summer. You now have so many courses and instructors to choose from! Do you live in a city that offers evening and weekend courses in new modalities or business development? Even if you don’t, you can get educated on the web or with DVDs wherever you are. Maybe you already practice a number of modalities. In that case, how are your business skills? Enroll in a business, marketing, or ethics course.

Spread the Word About your New Skills

When you complete your course, don’t keep the news to yourself. Share with clients, introducing them to what you’ve learned. In your newsletter, on your website, and when clients are on the table, begin to educate them about the modality. Provide client education brochures. Consider offering a special so that clients can try it out, or offer to add on a free 15 minutes of the new modality to one-hour sessions for a couple of months. If there are clients who you think could really benefit from your new technique, consider offering them a half-hour free. Look at it as practice combined with a great way to get the word out. If they are sold on it, they will spread the word about the technique — as well as your above-and-beyond commitment to your clients.

Stay informed of your state licensure renewal requirements for hours and required topics, as well as topics that do not qualify as CE. Don’t forget to maintain good records of courses taken, including the date.

Whether you take a course or take time to relax (or both!), we wish you a great summer.

[This blog article was originally published on the Natural Touch Marketing blog site in 2012. We are reposting it here for your benefit, and with permission.]