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Tools / Special Offers / Promotions

The newsletters are created with "Editable Fields," or Forms, meaning certain sections of the document may be modified to enter information. The document may be printed with the added information even though it cannot be saved.

The newsletter is distributed in Adobe's Portable Document Format (PDF). The documents are commonly viewed with Adobe's Acrobat Reader although there are other programs that may view PDFs.

Acrobat Reader Settings

The newsletter requires at least version 5 of Adobe Reader. Earlier versions cannot decrypt the contents. Version 5 permits you to personalize the newsletter; versions 6 and later also let you change font, size, justification and style of the personal info you're adding to your issue.

To set up Adobe Reader (v6+) click on Edit : Preferences : Forms. "Show focus rectangle" should be checked and "Show text field overflow indicator" should not be checked. Click "OK" to save the settings

The focus rectangle causes a rectangular box to appear in the areas you can personalize when you roll the cursor over them. It's great for seeing where you can put text. The text field overflow indicator is a plus mark in a square that can appear when the text you type fills or exceeds the area for personalizing. If it happens, you'll end up with that mark printed on your newsletters. So, turn it off by ensuring it is not checked.

If you're using version 5, click on Edit : Preferences : Forms. Both "Show focus rectangle" and "Highlight form fields" should be checked. Then click "OK."

How to personalize your issue(s)

Open a newsletter issue in Reader. You notice that when you move your mouse that you see a hand icon moving across the computer screen. When you move the hand into the areas where you can add text, the hand turns into a vertical line. When it does, left click your mouse one time, and you are ready to add your info. The easiest way to personalize the space near the top of the front page (under the Staying in Touch headline) is to type in everything you want first, then add the spaces between your name, phone number, Issue #, etc.

Please note that the text for the return address automatically prints upside down in the bottom right corner of the back page. This is so your return address is correctly positioned after you've folded your newsletters for mailing.

We have included an additional text box on all the newsletters, which you may or may not need. It's for the special postage indicia ("First class postage paid," etc.). It is located in the bottom left corner of page two and also automatically rotates the text upside down.

Indicia are used when you buy special postage permits to mail at cheaper rates or to do specially prepared first-class mailings. They require higher quantities to use, like 200 identical newsletters mailed at once. If you need to do this, look up "Mailing Services" in your yellow pages to find companies that can tell you more about these services. If you ever need to put one of these postage permit numbers on your newsletter, you can do so.

Some versions of the newletters include a blank personal space. You personalize this the same way as when adding your return address info. Move the mouse over the empty box, left click once, and start typing.

Styling your Personal Information

To personalize the newsletter issues use a word processing program (OpenOffice, Corel WordPerfect, Microsoft Word, etc.) to store your return address and front-page personal information for your newsletters exactly as you want it. Be sure to save it as Rich Text Format (rtf). Rich text format allows you to format the font, size, style and justification.

In version 5 of Acrobat Reader copying formatted text from a word processor is the only way to enter formatted text into the entry fields. Version 6+ offers a Formatting Bar. You access it by entering Ctrl+E (holding down the "Ctrl" key and hitting the "E" key).

By saving your contact information in a word processor you can personalize all your future issues in just a minute or two. Simply open the word processing program where you've stored your personal information, copy it, and paste it into the selected issue in the appropriate areas. The only thing you'll have to remember to update each time is your chosen issue number ("Issue 1; Vol 1 No 1; Summer 2006"—however you decide to number your issues).


When printing newsletters, make sure your front and back pages are both right side up. This should not be a problem if your printer has a duplexer to print both sides of a sheet.

When you click "Print," be sure that "Page Scaling" has "None" selected. The other choices can have your issue print out smaller on the page.

If your printer prints only one side at a time, here's one way to do this. Print one copy of page two. Then take that page and load it into your printer's paper tray. Make a note of how you put the page into the printer (printed side up or down. . . top or bottom of the printed page at the front of the paper tray). Then print page one. Now, see if the issue printed the way you want. If not, look at how page one printed and determine how to load it so your front and back pages are how you want them. Then write the instructions down for next time!


If you like using the little round dots [•] to separate the digits in your phone number, you can create them on word processors by entering Alt+0149 (holding down your "Alt" key and typing in the numbers "0149").

You can reduce the amount of space between your return address and your special offer message by selecting just the space (double-click your mouse) and setting the font size in your text editing box to "6."

Acceptable use

You are given a license to print newsletter issues to promote your practice. If you think other therapists would benefit from these tools, please refer them to us to purchase their own copy. You have not been given the right to re-use the text content of these newsletters in any other form or publication (unless you've specifically made arrangements with us). In addition, the graphics and artwork included in the newsletters may not be copied and used in any materials of your own making.

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Last updated: November 7, 2011
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