For What Kinds of Communication is Email Good?

Teaching Tip

Practitioners use email to:

Remind clients of clinic hours including special extended hours.
Announce specials and changes in practice.
Send welcome and follow up messages.
Send birthday greetings.
Promote gift certificate sales.
Send coupons clients can print or forward to others.
Promote special services and educate clients about the benefits of services or techniques.
Send irregular clients reminder messages.
Send or forward articles or links to clients with particular interests or conditions.
Announce classes and workshops.
Communicate about scheduling with clients. (This requires checking your inbox frequently.)
Alert clients when there is an opening. It may be worth having a list of clients who have checked a box: “Let me know about last minute openings.” Including an incentive can increase the response, such as 15 extra minutes for the first one to schedule.