Resources for Educators

Teaching Tip

From the Teacher’s Aide Newsletter

2004 Spring

Website Marketing Tips

  • Print your website address on all your promotional materials (e.g., business cards, brochures, fliers, newsletters).
  • Send out a special mailing to your client list announcing your website.
  • Send press releases to local media about your website.
  • Notify your Chamber of Commerce and Visitor’s Bureau about your website.
  • Post your address with Regional Website Directories and city sites (usually the listing is free but a charge is assessed if you want a direct link to your site).
  • Link your site to other massage- related sites (contact the webmaster to ascertain if linking is an option).
  • Crosslink (provide reciprocal links) your site with affiliated sites. For example, if you specialize in working with fibromyalgia, link with some of the online fibromyalgia support groups and resource organizations.
  • Advertise on Internet classified sections.
  • Deliver e-newsletters to clients and prospects.
  • Check out ineedhits to find out which sites on the Internet are linking to your site.
  • Purchase advertising on sites that you feel would be a likely source of people to visit your site.
  • Join newsgroups, chat rooms, forums and discussion groups. You are not allowed to directly promote yourself but you can list your website address as part of your signature line. Check out Yahoo! for creating your own listserv. (By the way, there are several bodywork-oriented newsgroups already at Yahoo!.)
  • Send broadcast E-mails to specific target markets inviting them to visit your website. These are mostly used when announcing a new site, additional services, special promotions and upcoming events. They can also notify people that you have information on your site that is of benefit to them (e.g., a specific article or tips). Use broadcast E-mails judiciously. If they are not substantive, they are perceived as junk mail!