The Massage Therapist’s Guide to Mobile Marketing

Text MessagingChances are, you’ve heard some statistics about mobile devices. More people than ever are using mobile devices to access the Internet. If you’re not familiar with how quickly this is happening, here are a few statistics:

  • 1.08 billion of the world’s 4 billion mobile phones are smartphones. Over 3.05 billion are SMS enabled. (Source: Microsoft Tag)
  • Mobile internet usage is expected to overtake desktop internet usage by the year 2014. (Source: Microsoft Tag)
  • Apple and Android devices represent more than 75% of the smartphone market. (Source: comScore)
  • 46% of consumers are unlikely to return to a mobile site if it didn’t work properly during their last visit. (Source: Gomez (pdf))
  • Approximately One half of all local searches are performed on mobile devices. (Source: Microsoft Tag)

As you can see, the mobile revolution is a pretty big deal. So what does this mean for you as a massage therapist?

It means you need to be mobile-ready so you can connect with your clients via their phones!

So how do you make sure that your massage business is well-optimized for mobile consumers? Here is our guide to navigating the world of smartphones and mobile devices.

Getting found

The first step to running a mobile-friendly business is making sure your potential clients can find you. This starts with a mobile-optimized website. Most smartphones can display a normal website with no problems, but it will require that the viewer do all sorts of “pinch and zoom” acrobatics in order to view the content. This is why you need a mobile-optimized website.

A website that is optimized for mobile will display a simple lightweight version for smartphones. This will ensure that the content can be read without zooming, and that it will be easiest to navigate.

Next, you’ll want to make sure you are findable through Google since so many local searches are done via mobile. Be sure to set up your listing in Google Places and fill out as much information as possible to create a complete listing.

Social media sites are already well-optimized for mobile so it’s also a good idea to create profiles and pages on Facebook, Twitter, LinkedIn, and Google+ so that you can publish content on these networks to draw prospective clients back to your website.

If you operate in an area with decent foot traffic, consider adding a QR code to your office door or window that leads to your online scheduling system. This will allow people walking by to scan the code and book their appointment even when you’re not open!

Staying connected

Once a client has booked an appointment, your next task is to encourage that client to become a regular and come back to see you over and over. Aside from the outstanding massage that you will give, there are a number of mobile-friendly ways to keep them connected.

First, stay in touch before they come in. Make sure you are using an online scheduling system that allows your clients to be reminded via SMS (text message) when their appointment is coming up. This will reduce no-shows.

Speaking of online scheduling, make sure you are using a system that is mobile-friendly. If your online scheduling system requires a lot of pinching and zooming to operate, many prospective clients will give up.

Nurturing your database

As you may know, your existing client base is a gold mine of business. As massage therapists, we are sometimes guilty of being a bit too passive and leaving money on the table simply because we don’t want to “bother” our clients. However, you might be surprised at how often a simple reminder that you’re there to help can encourage your clients to book an appointment.

Email is a great way to stay in touch. Emailing out your educational blog or newsletter can keep you in touch with your clients while educating them on topics that can make them more savvy clients. Since emails are being opened more and more on mobile devices, you’ll want to (you guessed it!) optimize your emails for mobile. When someone gets an email on a smartphone and it’s small and hard to read, they are likely to ignore or delete it. However, if it’s easy to read, you have a chance at making a connection. MailChimp is one great email service that helps you create mobile-friendly emails.

Time to go mobile

As you can see, it’s becoming more important than ever to optimize your online presence for mobile devices. With a few simple adjustments, your massage practice can become much more visible for prospective clients on the go.