I got my inspiration for a previous blog from a discussion on Linkedin. If you’re not a member yet, you should be.
Everybody knows that bodyworkers should network, right? When you network, you feel supported, and pave the way for referrals from professionals and other acquaintances. LinkedIn is your online networking group. It’s free, and you can join the party at any time of the night or day.
Are you on Facebook? Think of Facebook as a more informal way to get the word out about what you do. Yes, some folks — maybe you — are using Facebook to advertise openings in the schedule, or as a simple way to have business information listed online. That’s all good. In terms of an online business identity, LinkedIn is one step up in professionalism. Here’s what a bunch of LinkedIn users told the New York Times that it does for them.
But how can it help you?
What can LinkedIn do for a massage or bodywork business?
- Being in a network like LinkedIn helps establish you as a professional and an authority.
- LinkedIn gives you and someone you know personally an easy way to introduce you to a third person with whom you might otherwise have a hard time connecting. Think health professionals, like doctors, chiropractors, naturopaths, dentists… you get the picture. Great potential for referrals.
- LinkedIn has a Q & A feature. (I love this one.) It’s a built-in forum, so you can start a conversation in a group — and answer questions — of other bodyworkers about issues that crop up in bodywork practices. You get free advice, and support. You give advice, and build your reputation as someone who knows a thing or two.
Join LinkedIn. Then let us know how you like it!