Top 10 Facebook Best Practices for Massage Therapy Marketing

placeitWhat Facebook activities are most effective for my business? What should I avoid doing on Facebook? What are the most important things to be doing as part of my massage therapy marketing on Facebook? I hope to answer some of these questions that many massage therapists think about and struggle with.

In this post I want to share some of what my practice, Rooted Therapeutic Massage & Bodywork, has done that worked (and didn’t work) on our Facebook page.

So, what activities have beeen the most successful and engaging for us?


Photos are the most “liked” posts we have, and they bring in the most likes for the page as well.

Because of the style of head shots we do, each time I post a photo of a new therapist, I tag them and their friends.


Clients and families all “like” the Rooted page. People really seem to enjoy our photo related posts as long as they are personalized and Rooted oriented. The shareable posts get a few likes, but not a ton.

For example, I posted a photo of the entire Rooted group and we hit 90+ likes for that photo within hours. Later, I posted a funny picture of a cat after a massage and it received 6 “likes”.



What to Avoid

There are SO many things to avoid.

Don’t make it all about you – Especially if you have multiple therapists. I have had (literal) feedback from people that call us simply because we don’t project an ego, but a cohesiveness.

Don’t share just any old thing – I rarely share anything cutesy or quotey. I only post things that I mean or believe. Things that are helpful, meaningful. Sometimes I am funny, but that’s just me being me 🙂 Don’t over post – I try very hard to not over post. It’s important to not have a page full of shared stock images with predictable quotes. It has to be threaded in and around personalized posts and real information.

Don’t be cheesy – Personally, I am not a fan of gimmicky, cheesy stuff.

To blend or avoid blending your personal profile with your business page?

This is a difficult question for me, because a lot of my clients are friends, or women that I met in a moms group.

We have a personal and professional relationship, which I know (because I teach it!) is a tricky area. It works for me.

I project professionalism in regards to my business at all times. I do share Rooted photos on my personal page at times, but only if it’s something my friends should know about. I share specials, or exciting news on the personal page as well.

No one on the Rooted page knows anything personal about me other than what is on our website, what I choose to write in a status OR if they are also my friend.

I rarely (maybe even never) post something from my personal page onto the Rooted page.



Top 10 Facebook Best Practices for Massage Therapy Marketing.

OK, let’s end this with a good old-fashioned top 10 list.

  1. Have a Facebook business page (so many don’t and it’s nuts).
  2. Have professional grade photos including your head shot, your treatment space and lobby.
  3. Invest money into these photos and have some you can use as “stock photos” for marketing material so that you are realistically represented.
  4. Make your page a part of your consciousness. Don’t create it and then never use it. This way you remember to make changes to the page (like your hours, your rates, contact info or adding a modality) so it always has ACCURATE information.
  5. Once you have momentum – and a buzz around your business, create a shareable image involving a giveaway and featuring your logo or your message. This worked well for me. Make the image tag-able and encourage “likes”. This gets your logo seen by many people.
  6. I have paid for boosted posts/promotions and it was ok. There isn’t any harm in doing it…it’s affordable and will also help with brand/logo recognition.
  7. “Like” other businesses from your business page.
  8. Never, ever, ever post anything that is less than professional.
  9. Encourage reviews and respond to each one personally.
  10. My last bit of advice would be (not so much just about Facebook) to cultivate relationships with other therapists and business owners. 

Facebook is truly only a tiny piece of what works for us at Rooted–our website is the largest draw for new clients. 

What has worked best for you on Facebook? Share your favorite strategies and tactics in the comments below!