What is Good Marketing? A Message in the New Year

In last week’s blog, we discussed setting new goals. This week, we share a blog originally published by Natural Touch Marketing, on strategies to support those goals.


 

[Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net.]

[Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net.]

As a wellness practitioner, your business goals probably range widely, from straightforward financial goals to personal, community-oriented, even spiritual goals. Good marketing is one of the most important ways to attain your business goals. And, like your goals, your marketing efforts will be most successful if they are an extension of who you are.

What is Marketing, really?

Many people confuse marketing with sales or advertising. Those are certainly among the many tools available to you, but marketing encompasses much more. You are marketing your practice when you:

  • Develop relationships with your clients built on trust and respect.
  • Identify the clients you want to serve, determine their needs, and then decide how you can help satisfy those needs.
  • Create and maintain a practice that satisfies your business, financial, personal, and spiritual goals.

Get Started Right

January is a great time to review your goals, and to select one or more of the many, many available strategies to support them. To be sure, marketing supplies can help you get more clients. But they can do more. They also serve to deepen your relationship with the clients you have, to inspire them to take the next positive step toward good health.

Here are just some of the many strategies you can choose to support your goals:

  • Create an inviting and safe environment
  • Advertise
  • Offer gift certificates to help your clients spread the word for you
  • Give public presentations or classes
  • Send promotional postcard mailings or emails with updates on your practice or special offers
  • Develop a “look and feel” for your business that includes color and design elements
  • Create a business card and/or brochure with information on your practice
  • Supplement your efforts with informative client education brochures on relevant topics

The list goes on, and it’s easy to be overwhelmed. Don’t be. (Visit Sohnen-Moe Associates if you are not sure what to say in your marketing materials.)

Be yourself!

Get clear on what you most want to accomplish, and then choose one or two tools to try out that match both your goals and your personal style. As you find what works for you and what doesn’t, you can make adjustments.

Marketing is not about being something you’re not! The more your chosen marketing supplies represent your unique passion and gifts, the more enjoyable and successful your efforts will be.

Some Cases in Point

To get you thinking in the right direction, read how two of our customers support their goals with particular marketing tools.

Filling a Customer Need

Donna Kimmel asked herself, “What do my customers need?” To fill one of these needs, she has water bottles printed with her name and number along with a list of Top 10 Reasons You Should Get Massage. She adds water and gives them to every new customer after their first session. Donna told us, “Water bottles are a lot harder to lose than a business card and, of course, they are a reminder of your generosity and care.”

Increasing Personal Satisfaction and Business Viability

Tama Bevan wanted a satisfying way to give back to a group of people she values. So she shows up at health fairs to give chair massage. What’s more, she’s also interested in moving more into the healthcare community with her massage, so this doubles as a chance to meet people and hand out business cards and brochures. She said, “Becoming one of the medical community’s trusted sources of information will make my business more viable over the coming years.”

What are your goals this year? What strategies can get you there? Please, let us hear from you.

(Adapted by permission from a Natural Touch Marketing article.)