Ask yourself. Do people care that your treatment costs $10 more if they are going to feel great afterward? Are they going to care they have to schedule during work hours in order to get in to see you? Or that they have to park two blocks away? Well, a few will. And some will wish it was cheaper or more convenient — and then forget about it after a session or two that really helped them.
Focus on your good points.
You know what makes your work great, right? If you don’t, you better ask. Why do your clients come back? Find out, because you need to emphasize this in building your practice. Don’t just get a gorgeous business card with your business name in gold letters. Say on the card that you resolve chronic problems — or whatever it is you do best.